The Floral CEO

Inquiry? What to do next to close more couples! - Minisode


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When you get an inquiry the next steps are critical on wether you will end up with the wedding. I walk you through my consultation process that will help perfect your consultations for a higher average wedding and closing more couples.

First thing you should do is make sure the inquiry is a good fit for business. Does the design match your aesthetic and is the budget in line with your minimum? Then I share my brochure that has starting at pricing in it. I then ask additional questions to make sure the inquiry is in alignment with the additional factors I have asked for further details on such as number of bridesmaids, if they need centerpieces, and the number of guest tables they estimate having. With this information I can determine if I need to educate them on their budget a bit or do I need to setup a consultation. With asking clarifying questions you are setting up your interactions to be worth your time investment.

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The Floral CEOBy Jeni Becht

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