It’s been 12 years since Professor Byron Sharp published the seminal “How Brands Grow” and this week Professor Sharp joins us to discuss its meteoric rise and whether its findings are still as relevant today.

This week we're joined by Jodie Hopperton, Head Of Product Innovation at INMA, to discuss the role of product thinking in the overall marketing mix.

On this week’s inside marketing we talk to Orlando Wood, Chief Innovation Officer at System One Group and author of Lemon and Lookout, about whether advertising has been dominated by left brain thinking and what that means for long term growth.

This week we're joined by ad contrarian Bob Hoffman to investigate whether there's a lack of diversity in creative, just what's going on with surveillance advertising and why advertising people are just like golfers...

This week we're joined by Nick Emery of Brandtech Media to discuss why it's so exciting to be in marketing right now.

This week we’re joined by Prof Jonathan Wilson, expert in brand strategy and culture and Rachel Ray, Group Strategy Director, Dentsu, as we look at the issues surrounding Brand Authenticity.

This week Chris Twining, Global Innovation & Media Director at Dentsu, joins us to explain how Web 3.0, the Metaverse and NFT's are impacting brands both now and into the future.

This week Converge Digital CEO and founder Ian Maxwell talks to us about the potentially sustainable future of digital advertising.

This week Rachel Ray, Group Strategy Director at Dentsu, joins us for a look at what's coming down the line at the wider economy.

This week we're joined by Eric Fulwiler and DuBose Cole from marketing agency Rival to discuss how every brand can be a challenger.