**Milestone Episode**

In our 100th episode columnist, author and chairman of Ogilvy and Mather, Rory Sutherland joins us to celebrate our centenary and get into where marketing and advertising are today and where it's all headed.

Former chairman of McConnells advertising and current marketing and brand lecturer at the Smurfit and Quinn schools of Business John Fanning joins us for a look at how Ireland sells itself on the world stage.

This week Kieran Campbell, Market Lead at Polestar Ireland joins us to discuss how Polestar's Direct To Consumer model is disrupting the automotive industry, why they're doing it and what growth looks like.

This week we're joined by artist, master creative and a founder of Rothco, one of Dublin's best and most decorated creative agencies, for a chat on creativity in advertising and marketing.

This week we're joined by Vivian Chambers from cultural insights agency, Bricolage, for a look at young peoples habits around news. How they're engaging with it and what they're getting from it?

Paul Dervan, CMO of The National Lottery and author of Run With Foxes joins us for a chat about the importance of being brave, getting consumer research right as well as measurement and metrics.

This week we're joined by Oli Cook founder of fintech firm Ekko to discuss sustainability, the perils of greenwashing, consumer confusion and more.

This week gaming consultant and strategist Darragh Barker joins us for a look at gaming from a brand perspective. We look at how brands can get involved in more immersive gaming experiences and what brands need to do to test the gaming waters.

This week we're joined by Claire Hyland, head of The Youth Lab at Thinkhouse PR to discuss the results of their recent youth survey.

This week we're joined by Adam Harrisson of start up Lever to discuss the current tumult in the tech sector and what opportunities there are for former big tech employees in the start up world.