This week we're joined by Expleo's Siobhan Smith for a look at the opportunities and pitfalls of B2B marketing.

This week we're joined by Gerrard Tannam, owner and brand builder at Islandbridge Brand Development to discuss the nuances of marketing for SME's.

Islandbridge Brand Development https://www.islandbridge.com/

In this week's episode we welcome back Karen Nelson Field who's research into attention metrics in the cluttered ad environment has been a game changer for brands.

New funding models have changed the way content is bought, sold and paid for. In this weeks episode we sit down with Stuart Switzer, founder and former Chief Executive of Coco TV and dentsu's own Head of Content Sinead O'Connor for a look at how these new funding models have disrupted the landscape for the better.

This week we're joined by Anne O'Leary, Head Of Meta Ireland, for a discussion around building company culture and community in a workplace that truly spans the globe.

On this week’s Inside Marketing we’re joined by Greta Dunne founder of Marker Video, a content platform that trades on authenticity, putting brand stories in the hands of diverse and relatable creators.

https://www.markervideo.com/

Ep120 - AdamMorgan - The Cost of Dull in Advertising by dentsu & Irish Times Media Solutions

This week we're joined by Niamh Boyle, founder of The Reputations Agency, to discuss the value of a good reputation, how one's built, governed and in some cases (easily) destroyed.

For more on the work of The Reputations Agency you can check out their website here https://thereputationsagency.ie/

This week we're joined by Lisa Browne, Head of Marketing and Customer Insights at ESB Group, to discuss how Electric Ireland a brand that's only been in market for 12 years has risen to the top of the highly competitive and very tough energy market.

This week we're joined by Brid O'Connell, CEO of Guaranteed Irish, the not-for-profit business membership organisation that's been representing businesses in Ireland for 50 years. Brid explains the impact Guaranteed Irish has on its member businesses and the wider Irish economy while supporting jobs, communities and provenance across the country.