Claire O'Rourke – dentsu's Research Director – joins us to unpack the latest Pulse findings on grocery shopping in Ireland. From the rise (and limits) of private label to shifting brand loyalties and price sensitivities, we explore what’s really driving consumer choices in 2025.

This week, David Hartigan, CEO & Founder of Hemp Heros, shares how authenticity and purpose can drive brand growth.

Part two of our chat with Bohemians FC COO, Bang Bang Cafe owner and manager of Irish language hip hop group and cultural sensation Kneecap.

Bohemians FC https://bohemians.ie/

Kneecap https://www.kneecap.ie/

Bang Bang https://www.bangbang.ie/

In the first of two parts we’re joined by Bohemians FC COO, Bang Bang Café owner and manager of Irish language hip hop group and cultural sensation Kneecap on his journey from diplomat to where he is today.

Bohemians FC : https://bohemians.ie/

Kneecap : https://www.kneecap.ie/

Bang Bang : https://www.bangbang.ie/

This week Elena Jasper, Head of Marketing at Marketing Architects, joins us to talk all things TV.

This week we're joined by Folk's Chief Creative Officer Karl Waters as he explains to us why - in the light of EU legislation - Irish people should identify as leprechauns.

Claire O'Rourke - dentsu's Research Director - joins us to go through the latest findings from dentsu's Pulse report on Holiday Planning.

Pulse Report Link https://www.dentsu.com/ie/en/blog/irish-holidaymakers-2025

This week we're joined by Fergal McGovern, founder and CEO of Visible Thread - experts in compliance and regulatory content and contract software - for a look at how AI can be successfully applied to the contract and RFP process.

This week we're joined by legendary ad-man, writer, speaker and award winning blogger Bob Hoffman to get under the hood of the advertising industry.

Bob's site https://www.bobhoffmanswebsite.com/

This week we're joined by Heineken's Marketing Director Fiona Curtin to discuss the evolution of their succession campaign.