In this week's episode we welcome back Karen Nelson Field who's research into attention metrics in the cluttered ad environment has been a game changer for brands.

New funding models have changed the way content is bought, sold and paid for. In this weeks episode we sit down with Stuart Switzer, founder and former Chief Executive of Coco TV and dentsu's own Head of Content Sinead O'Connor for a look at how these new funding models have disrupted the landscape for the better.

This week we're joined by Anne O'Leary, Head Of Meta Ireland, for a discussion around building company culture and community in a workplace that truly spans the globe.

On this week’s Inside Marketing we’re joined by Greta Dunne founder of Marker Video, a content platform that trades on authenticity, putting brand stories in the hands of diverse and relatable creators.

https://www.markervideo.com/

Ep120 - AdamMorgan - The Cost of Dull in Advertising by dentsu & Irish Times Media Solutions

This week we're joined by Niamh Boyle, founder of The Reputations Agency, to discuss the value of a good reputation, how one's built, governed and in some cases (easily) destroyed.

For more on the work of The Reputations Agency you can check out their website here https://thereputationsagency.ie/

This week we're joined by Lisa Browne, Head of Marketing and Customer Insights at ESB Group, to discuss how Electric Ireland a brand that's only been in market for 12 years has risen to the top of the highly competitive and very tough energy market.

This week we're joined by Brid O'Connell, CEO of Guaranteed Irish, the not-for-profit business membership organisation that's been representing businesses in Ireland for 50 years. Brid explains the impact Guaranteed Irish has on its member businesses and the wider Irish economy while supporting jobs, communities and provenance across the country.

We're joined by Laura Costello Head of Sustainability and Planet Services at Thinkhouse to discuss her recent Goodlife Project, a research initiative that asks its respondents what exactly a good life is, how one can be achieved, what's stopping people from getting there and how advertising can contribute to it.

For more on The GoodLife Project;

https://www.thinkhousehq.com/the-youth-lab/how-can-we-reimagine-a-good-life

This week we're joined by Lee Roberts and Eoin Maguire, both of whom are head of sales of retail media at Tesco UK and Ireland respectively, to discuss the golden age retail media is experiencing at the moment and how data has changed and is changing the game for retailers, consumers and the market.