Stalwart of the show and CEO of Wire Corp Ciaran O'Kane returns for a wide ranging chat about Privacy, the (long and slow) demise of the 3rd party cookie and a look ahead at what 2024 is due to bring.

And we're back! We're kicking off 2024 with a look at the trends that will dominate this year's marketing landscape with Dan Calladine, Head of Media Futures Global at Dentsu.

This week we're joined by The Irish Times' Head of Client Rob Kinsella to look back at the year in marketing trends, from AI to effectiveness and research to...showbusiness, with a generous serving of industry giants in between.

Wishing all of our listeners, guests and supporters a very happy Christmas and a prosperous new year.

This week we're joined by AudioOne director and co-founder Lee Thompson for a look at digital audio trends, how they've changed in the past few years and the innovation that's driving them.

This week we're joined by David Cullen, CEO of the research and business advisory practice Opinions, to discuss research how it's changed, whether it's a friend or foe and how AI is impacting it.

Advertising expert and author Paul Feldwick joins us for a look at whether advertising has fundamentally changed or if it's just that our perception of it has been challenged by recent developments in the media landscape.

Paul Feldwick on Amazon https://www.amazon.co.uk/Paul-Feldwick/e/B001K8DRS8?ref=sr_ntt_srch_lnk_2&qid=1698853491&sr=8-2

This week we're joined by Peter Field whose research on long term brand building versus short term activity has changed the way we look at effectiveness throughout the industry.

**Milestone Episode**

In our 100th episode columnist, author and chairman of Ogilvy and Mather, Rory Sutherland joins us to celebrate our centenary and get into where marketing and advertising are today and where it's all headed.

Former chairman of McConnells advertising and current marketing and brand lecturer at the Smurfit and Quinn schools of Business John Fanning joins us for a look at how Ireland sells itself on the world stage.

This week Kieran Campbell, Market Lead at Polestar Ireland joins us to discuss how Polestar's Direct To Consumer model is disrupting the automotive industry, why they're doing it and what growth looks like.