Azeem Azhar sat down with Matthew Prince, co-founder & CEO of Cloudflare. Matthew is a rare operator with the vantage point to answer a simple question: if agents do the reading, who gets paid? 

This conversation is a practical map of how AI “answer engines” upend the web’s traffic-funded model – and what could replace it.

Chapters: 

• (00:46) The currency of the web is dying 
• (06:08) Google's inflection point 
• (10:08) Why a broken business model might save the internet 
• (14:44) The incentivization of ragebait 
• (20:38) Content scarcity as a solution 
• (24:35) What could a new content business model look like? 
• (28:51) The challenge of pricing information 
• (29:31) How Cloudflare thinks about the creator economy 
• (32:06) Should smaller companies pay less? 
• (34:24) Can markets solve this without Congress? 
• (39:11) How does the agentic web affect content? 
• (43:40) A rare chance to redesign the internet 

Produced by EPIIPLUS1 Ltd and supermix.io 

Production and research: Chantal Smith, Hannah Petrovic, Nathan Warren and Marija Gavrilov.

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