254 - In this episode of the Freedom Focus Photography Podcast, your host Nicole Begley dives into the exciting world of high school senior photography with special guest Dan Frievalt from Frievalt Photography. Whether you’re interested in photographing high school seniors or not - this episode is still full of applicable tips for ANY genre!

Dan shares his journey of niching down, the challenges of working in a seasonal market, and his strategies for telling each senior’s unique story through their photos. He also reveals his top marketing techniques, discusses the products that resonate most with seniors, and explains how to balance work and personal life during the busy season.

This episode is packed with actionable takeaways that can benefit photographers of any genre, especially those looking to refine their approach or add a profitable new stream to their business. Tune in to learn how to elevate your senior photography game, attract more clients, and achieve higher sales with confidence.

Here's what you'll learn in this episode:

Overcoming Seasonal Challenges: Discover how Dan navigates the challenges of a short shooting season in Wisconsin, and how he maximizes his business during the limited months of good weather.

Product Offerings and Pricing: Get insights into the popular products among high school seniors, such as albums and digital files, and learn how Dan structures his pricing to maximize profits.

Marketing Strategies for Senior Photography: Explore Dan’s successful marketing techniques, including the use of influencers, ambassador programs, and the power of referrals.

The Importance of Pre-Qualifying Clients: Understand the value of pre-qualifying clients to ensure they are the right fit for your business and to increase booking rates.

Balancing Work and Personal Life: Hear how Dan structures his work schedule to avoid burnout and maintain a healthy work-life balance, especially during the busy season.

Resources From This Episode:

• Frievalt Photography
• Dramatic Skies freebie
• Elevate Coaching Program
• Freedom Focus Formula

JOIN THE PARTY:

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• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.