In this episode of Add To Cart, we’re joined by Mike Rhodes, the Founder and Main Ideas Guy at Mike Rhodes Ideas. With a career spanning four successful business exits, including WebSavvy—an agency named one of Google’s Top 18 globally—Mike shares how focusing on problem-solving and innovation has driven his success. He reveals the power of his PMAX scripts, which are helping brands like UNICEF, Helly Hansen and The Body Shop uncover hidden ad spend opportunities. From reshaping ad strategies to preparing for AI’s game-changing impact on search, Mike delivers insights every eCommerce professional needs to hear.

This episode was brought to you by:

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About your guest:

Mike is the Founder and Main Ideas Guy at Mike Rhodes Ideas, helping businesses and marketers stay ahead with cutting-edge strategies, tools and insights. He has built and sold four businesses, including WebSavvy, which was one of Australia’s largest independent agencies for over a decade and was recognised by Google in 2018 as one of their Top 18 agencies worldwide. A sought-after speaker, Mike has delivered keynotes at over 100 events globally and co-authored The Ultimate Guide to Google Ads, the world’s best-selling book on the subject. These days, you’re likely to find him walking his daughters to school, experimenting with AI innovations, or carving through forest trails on his mountain bike.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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