20/20 MONEY: The Business of Optometry

Inside the Mindset and Methods of a Multi-Million dollar, single OD practice w/ Dr. Jeremy Ciano


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Welcome to another episode of The Dose. In this episode, I'm joined by Dr. Jeremy Ciano, an optometrist located in Carmel, IN (where my office is located). What's unique about Jeremy is that he has one of the best business minds and ways of thinking about an optometry business that I've ever met, and we leave no stone unturned during this episode. We talk about his journey in optometry and the state of his practice, how he started building his patient base, why he closes his office down for an entire day once per month, and the two criteria he uses for empowering his team to make decisions. We also discuss:

  • How he started from day one of wanting to be "the 1%" of practices that delivered a world class patient experience
  • Why he starts off by thanking patients when they bring in a problem or complaint
  • Pieces of technology he's using to deliver a great patient experience, including the importance of investing in a great practice website.
  • Time management and the stepping stones that Jeremy's taken in life to get to where he is now: running a $2.4MM practice w/ one FTE OD schedule, while he works about 2.5 pt facing days per week.

And be sure to stick around to the end, where we talk about where Jeremy is speaking and how you might be able to learn more from him in the future, including a "tease" on the next topic we'll discuss in a future episode. We also reference no less than 7 books that have been very influential on both of us in our businesses. Never Eat Alone – Keith Ferrazzi Killing Sacred Cows – Garrett B. Gunderson The Everything Store – Jeff Bezos Good to Great – James C. Collins Failure is Not an Option – Gene Kranz The One Thing – Gary Keller Small Giants – Bo Burlingham 4 Hour Work Week – Tim Ferriss Technology: National Recalls http://www.nationalrecalls.com/index.html Solution Reach (https://www.solutionreach.com/) Please rate and subscribe to The Dose on these platforms Apple Podcasts Spotify Google Play Stitcher ————————————————————————————————— For past episodes of The Dose with full companion show notes, please check out our episode archive here!

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20/20 MONEY: The Business of OptometryBy Adam Cmejla

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