On the surface, Ian Leslie's book John & Paul: A Love Story in Songs is a dual biography of the greatest songwriting duo the world has ever seen. So not exactly standard Next Big Idea territory. But what’s remarkable about Ian's book, which I've been pressing on everyone I know, whether they're Beatlemaniacs or the opposite (i.e., Rolling Stones fans), is that through the narrative of this tender, tempestuous, radically inventive partnership — romance, really — genuinely big ideas emerge about creativity, vulnerability, and how to get by with a little help from your friends.

Watch The Next Big Idea on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠.

Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠. We love getting fan mail.

Sponsored By:

Bitdefender — Get 30% off your plan at bitdefender.com/idea

Factor — Head to ⁠factormeals.com/idea50off⁠ and use code idea50off to get 50% off your first box

Granola — Get three months free at granola.ai/idea

Shopify — Start your $1/month trial at ⁠⁠⁠shopify.com/nbi⁠⁠⁠