Inside Trader Joe's

By Trader Joe's

Arts Business Health Food Shopping Fitness & Nutrition

What's Inside Trader Joe's about?

From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joe’s has grown to become a national chain of 475 (and counting) neighborhood grocery stores, employing more than 41,000 Crew Members. How? By being comfortable with being different. For the first time, our Captains (store managers) and Crew Members (employees) are taking you Inside Trader Joe’s in a new 5-part series.
Go inside:
* A private Tasting Panel, where decisions are made about new Trader Joe’s products.
* A wine tasting tour to Napa Valley, California, looking for great wines and great values.
* An overseas adventure, where new Trader Joe’s flavors are discovered.
* The mind of Joe himself to find out why the Crew Members wear Hawaiian shirts.
* The values that make Trader Joe’s so different.

Are you a Trader Joe’s fan? Want to know what keeps people coming back? Go Inside Trader Joe’s. Thanks for listening.

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Episode 15: You Asked. We A...

06.24.2019

In this episode, we’re tackling the questions YOU asked. From the pretty straightforward “How do you decide what to sell?” and “How do you know what your customers want?” to the more philosophical “Why don’t you have WiFi?” and “Why ...

Inside Trader Joe's episodes:

06.24.2019 Episode 15: You Asked. We Answered. In this episode, we’re tackling the questions YOU asked. From the pretty straightforward “How do you decide what to sell?” and “How do you know what your customers want?” to the more philosophical “Why don’t you have WiFi?” and “Why ...
05.20.2019 Episode 14: Why Is Everyone So Nice? We get a lot of questions here at Trader Joe's; by far the most common question is, "Why is everyone so nice?" In this episode we take you inside Trader Joe's to find out the answer. Come with us to ...
04.08.2019 Episode 13: The Plants & Flowers Edition We travel the world in search of the most beauteous blooms and festive flowers, and we bring them to you at prices that really define value. How on earth do we do it? Have a listen. Got a question you'd ...
03.04.2019 Episode 12: Frozen. The Foods Come with us on a delicious journey through the freezer case at Trader Joe's. Hear how frozen foods can be fresher than the "fresh" foods; come along as we sample some of our Customers' favorite frozen finds at a neighborhood ...
02.04.2019 Episode 11: Sustainability Our approach to sustainability is simple. We all want to leave the planet a better place than we found it. At Trader Joe's, we're working hard to do just that. We've eliminated certain types of packaging, we're reducing other types ...
12.17.2018 Episode 10: Here We Grow At Trader Joe's, we are focused on growing, every day – with every product, in every store. We're opening new stores, hiring new Crew Members, meeting new Customers, and developing new products. Whew! In this episode, we talk about finding ...
11.13.2018 Episode 9: Around the World in 80 Trader Joe's Products (Give or Take) When we say we travel the world in search of great products for our customers, we really mean it! In this episode, come along with us as we circumnavigate the globe, finding the WOW in locations around the world, from ...
10.16.2018 Episode 8: 'Tis The Season It's beginning to look a lot like the holidays at Trader Joe's! How do we come up with all the great holiday products you'll find at Trader Joe's every year? How long does it take to make all that delicious ...
09.24.2018 Episode 7: We're Nuts About Wine and Cheese Trader Joe’s has been selling nuts, wine, and cheese since our even-humbler beginnings. In this episode of “Inside Trader Joe’s,” we explain which nuts our customers are the most nutty about. We recommend some cheeses you may not have tried. ...
09.07.2018 Episode 6: Quality When it comes to quality, Trader Joe’s sets a high bar… way above what the law requires. In this episode, we explain what’s in the food, what’s not, and what will never be. So if you’re avoiding artificial flavors, added ...
05.01.2018 Episode 5: Please Won't You Be My Neighborhood Store Sometime, someday, you may need a little help from a neighbor. Millions of us do. Find out how we try to be good neighbors in every one of the 475 neighborhoods we serve. Then, honest answers to some of the ...
05.01.2018 Episode 4: The Store Is Our Brand We could sell your favorite Trader Joe’s products online, but that’s not who we are. We could collect data about you, but that’s really not who we are. For many, Trader Joe’s is the place to buy wine, and they ...
05.01.2018 Episode 3: Informative and Seriously Not Too Serious We want our Crew Members and Customers to find it easy and fun to explore our stores, discovering everything from unique international fare and American basics, to vegan, to gluten-free, and low carb options. We’ll explain why the Fearless Flyer ...
05.01.2018 Episode 2: It's About Values At Trader Joe’s, values aren’t just great deals on great products. They’re also the values we live by, every day in every neighborhood store. We’ll share the ways we put those values into practice when we take you inside our ...
05.01.2018 Episode 1: It's About The Products People can’t stop tasting them and talking about them. What makes Trader Joe’s products so different? How does an idea go from being one of our new discoveries to one of yours? Meet the person with the best job at ...
04.23.2018 Trailer Here's a quick taste of Inside Trader Joe's, a new 5-part series coming May 1, 2018, from the folks at Trader Joe's. There's no other store like Trader Joe's. Now you can go behind-the-scenes to find out why Trader Joe's ...