At Trader Joe’s, values aren’t just great deals on great products. They’re also the values we live by, every day in every neighborhood store. We’ll share the ways we put those values into practice when we take you inside our (top-secret) Tasting Panel, where decisions are being made about what products to put on Trader Joe’s shelves. Then, Joe himself (yes, there is a Trader Joe) helps explain how it all began… including why we wear those oh-so-stylish Hawaiian shirts.

Episode 2 Transcript (PDF)

People can’t stop tasting them and talking about them. What makes Trader Joe’s products so different? How does an idea go from being one of our new discoveries to one of yours? Meet the person with the best job at Trader Joe’s (or maybe anywhere!), traveling the world in search of new flavors. What went wrong (and turned out right) when we introduced Mandarin Orange Chicken, among our most popular products ever. How a customer got a laugh from our CEO and changed the way we sell bananas. What’s NOT in Trader Joe’s products?

Episode 1 Transcript (PDF)

Here's a quick taste of Inside Trader Joe's, a new 5-part series coming May 1, 2018, from the folks at Trader Joe's. There's no other store like Trader Joe's. Now you can go behind-the-scenes to find out why Trader Joe's is... Trader Joe's.

Trailer Transcript (PDF)