We recorded this week’s Ratchet+Wrench Radio podcast from VISION in Kansas City, and guests include four different management training course instructors. Each presenter also discusses why they keep coming back to VISION, and what their favorite parts of the conference are.

Amy Mattinat, owner of Vt.-based Auto Craftsmen, discusses effective in-house marketing strategies, and why a blog should be an important component of your shop’s website (0:30). Danny Sanchez, CEO of Autoshop Solutions goes over the first steps to creating a strong company culture, and how he keeps things fun at his own business (6:13). Industry veteran Bill Haas discusses the difference between a challenging and difficult customer, and some common mistakes shops make when an especially difficult customer comes through the door (10:54). Jeremy O’Neal, founder of AdvisorFix, explains how a digital sales process works, and why it could be beneficial for your shop (16:05).