The lifespan of a salon, spa, or medspa will always have its ups and downs. Sales will fluctuate, team members will come and go, and the industry will go through different phases. To survive and thrive, your business and team must continually adapt and evolve with these changes. But how?

In this episode of the Beauty Business Strategies Podcast, Laura Pinkas, owner of Shine Hair Color & Design Studio in Columbia, SC, will help us unpack this subject and much more.

Laura opened her salon 12 years ago with her sister as her only employee. Now, she has an entire team, and her business is thriving! In 2022, Shine was also named the winner of Strategies' Team-Based Pay Award for Business of the Year Award. 

So how did Laura take her salon from humble beginnings to Business of the Year? Education, networking, and cultivating a team-based culture that's built to last. And it all started with Laura attending her first Strategies Incubator Seminar.

Listen in now to this episode of Beauty Business Strategies Podcast and learn how YOU can evolve yourself, your business, and your team.

0:15 - Introductions
1:30 - Meet Laura!
2:32 - Let's start at the beginning
6:37 - Shine meets Strategies
7:10 - Dreams change too
9:17 - A team that's built to last
12:32 - Finding the right fit
13:44 - Maintaining an "Evolution Mindset"
16:12 - Finding the right resources
18:54 - Becoming a leader
21:20 - What does it mean to be Business of the Year?
24:06 - Shine's "Secret Sauce": Planning with Intention
29:50 - Key Takeaways: Relationships, Expectations, and Communication
36:20 - Defining "team"
38:46 - Coming full circle
40:24 - Closing comments

Watch the video version of this episode: https://youtu.be/-pae-JdD0vo

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:


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In-Person Salon/Spa Seminars: https://strategies.com/education
Podcast: https://strategies.com/podcast/
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Online Education Portal: https://learning.strategies.com/

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.