In this episode of Simplifying Social Media, host Tamany Hall interviews Markus Feldmann, owner of Pacific Real Estate Center, about leveraging social media for real estate. They cover the significance of consistency, authenticity, and relationship-building on platforms like Instagram and TikTok. Markus emphasizes the long-term value of social media in creating connections rather than immediate ROI. He shares his journey of focusing content on real estate to grow his following and advises new agents to be genuine and not outsource their social media presence. They also discuss the importance of adapting to short attention spans with engaging content and the role of mindset in persisting with social media strategies.