Social Media Decoded

Instagram Updates August 2024

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Summary

In this episode, Michelle Thames discusses the latest Instagram updates for August 2024. She covers a range of new features and functionalities, including expanded carousels, DM from story mentions, story comments, revamped highlights, views metrics, AI-powered chatbots, AI characters, music sharing via Spotify, and AI chatbot capabilities. Michelle provides insights into how these updates can benefit creators, businesses, and everyday users, while also acknowledging the challenges of keeping up with Instagram's constant changes. She encourages listeners to stay curious, experiment, and have fun with the new features.

Takeaways

  • Instagram has expanded the carousel limit to 20 photos and videos, allowing for more immersive visual narratives.
  • The new DM from story mentions feature makes it easier to connect with your audience and foster collaborations.
  • Story comments are now visible to everyone who views the story content, providing another way to encourage interaction.
  • Revamped highlights with a dedicated tab in the profile grid can help showcase the most engaging content.
  • The primary metric for analytics is now views, providing a holistic view of content performance.
  • Instagram is betting big on AI with features like creator AI, AI characters, and AI chatbot capabilities.
  • Music sharing via Spotify and other music-related features are being added to enhance the user experience.
  • Despite the constant changes, it's important to view Instagram as a tool and leverage its features to increase visibility and generate leads.
  • Stay curious, experiment, and have fun with the new Instagram features.
    • Chapters

    00:00 Introduction and Overview

    02:50 Building Relationships with DM from Story Mentions
    05:01 Showcasing Engaging Content with Revamped Highlights
    06:50 Embracing AI for Enhanced Engagement
    09:09 Exploring the Potential of AI Chatbots
    11:33 Leveraging Instagram as a Tool for Business Growth

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    Social Media DecodedBy Michelle Thames
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