
Sign up to save your podcasts
Or
We chatted with Katherine Krug, founder of BetterCo. This conversation is packed with insight - you'll need a notebook handy as you listen. Katherine takes us through the tactics and tools she used to ideate and develop BetterBack, a product that raised over $3mm on Kickstarter (first solo female founder to do so). We then touch on validation techniques, not raising funding, life design frameworks, and prioritization. She also gives an amazing answer to the "Taco Truck" question.
4.9
154154 ratings
We chatted with Katherine Krug, founder of BetterCo. This conversation is packed with insight - you'll need a notebook handy as you listen. Katherine takes us through the tactics and tools she used to ideate and develop BetterBack, a product that raised over $3mm on Kickstarter (first solo female founder to do so). We then touch on validation techniques, not raising funding, life design frameworks, and prioritization. She also gives an amazing answer to the "Taco Truck" question.
1,271 Listeners
693 Listeners
3,445 Listeners
16,053 Listeners
181 Listeners
506 Listeners
1,878 Listeners
212 Listeners
2,617 Listeners
163 Listeners
186 Listeners
352 Listeners
643 Listeners
718 Listeners
21 Listeners