<p> Rob Petrozzo, co-founder of Rally Rd, stops by for an awesome interview that at it's core is about storytelling. Rally Rd is growing incredibly fast, but the early days were tougher to navigate. Rob talks through how building storytelling into the DNA of the product laid the groundwork for future growth, and how early stage founders can do the same. We touch on personas, customer segmentation, fundraising, growth, team building and composition, design, and more. Enjoy!</p>

Rob Petrozzo, co-founder of Rally Rd, stops by for an awesome interview that at it's core is about storytelling. Rally Rd is growing incredibly fast, but the early days were tougher to navigate. Rob talks through how building storytelling into the DNA of the product laid the groundwork for future growth, and how early stage founders can do the same. We touch on personas, customer segmentation, fundraising, growth, team building and composition, design, and more. Enjoy!

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. 

"This is, without a doubt, the best podcast for people trying to build startups out there." 

"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" 

"Must listen for first-time entrepreneurs - excellent storyteller."

Business

Entrepreneurship

Marketing

A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."

Share INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

Sign up to save your podcasts

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

More shows like Idea to Startup

This Week in Startups

Startups For the Rest of Us

The Smart Passive Income Online Business and Blogging Podcast

The Tim Ferriss Show

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

Founders

Y Combinator Startup Podcast

My First Million

Founder's Story

The Startup Ideas Podcast

Marketing Against The Grain

Moneywise

BigDeal

Lightcone Podcast