In this episode, Marty sits down with GROW 2025 tour host Jason Cromley to discuss what they both learned from the event, what the Hidden Creek team has been up to since February, and how they expect the year to go for their companies and the industry.

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00:00 Introduction and Welcome

00:32 Random Acts of Kindness

01:51 Interview with Jason Cromley

02:30 Reflections on Hosting Grow

09:23 Sales and Growth Updates

14:52 Operations and Hiring Challenges

18:15 Feedback and Future Plans

20:37 Sales Challenges and Solutions

21:46 Operational Insights and Peer Feedback

26:51 Personal Focus and Family Priorities

28:14 Future Goals and Team Dynamics

30:35 Takeaways and Final Thoughts

38:24 Conclusion and Closing Remarks

Show Notes: 

Focus on improving efficiency rather than increasing headcount. Jason Cromley's company aims to boost revenue by $6 million without hiring additional staff. This underscores the importance of optimizing current resources and processes to achieve growth.

Utilize CRM and data analytics to drive sales and improve pipelines. Jason mentions that relying on data rather than emotions helps better understand sales figures and probabilities. This approach enables targeted efforts to close deals and meet financial goals more effectively.

Ensuring every team member is in the right role and performing efficiently is crucial. Jason aspires to have a team where each person understands their responsibilities and has the capacity to perform them well. This leads to a more productive and motivated workforce.

Building and maintaining trust with customers is essential. Prompt communication and reliability in service help foster strong client relationships. Jason emphasizes the importance of not giving customers a reason to doubt your business, which in turn secures repeat business and new referrals.

Strategic planning and forecasting are vital for sustainable growth. Jason highlights the importance of looking ahead and planning for future growth, ensuring that the business can handle increases in workload and demand. This long-term vision helps in setting realistic goals and preparing the team and resources accordingly.

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The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business..

Resources:

Virtual Sales Bootcamp  

Grunder Landscaping Field Trips  

The Grow Group   

Grunder Landscaping   

Marty Grunder LinkedIn  

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