What are the challenges and opportunities facing the snow and ice control industry, and how are companies like VSI and Storm Equipment leading the way in setting new standards and educating contractors on best practices?

Marty Grunder is joined by Jordan Smith on this episode of The Grow Show powered by STIHL to discuss his journey in the landscaping and snow removal industry. They talk about the challenges Jordan has faced in his career and how he's overcome them, the changes the snow industry has faced, and what he believes is coming next for pros who offer snow and ice services.

In the evolving landscape of the snow industry, standardized practices are necessary. In their conversation, Marty and Jordan discuss how companies like VSI and Storm Equipment are pioneering efforts to educate contractors about proper pricing and asset recovery. You’ll hear about cutting-edge advancements in snow removal technology, from versatile Boss products to heavy equipment innovations that enhance productivity and employee morale. Find out how the value of a passionate team and treating snow as a critical service can transform challenges into opportunities.

Voigt Smith Innovation (VSI) was founded from a landscaping and snow removal company that began with a one-man crew and grew rapidly over the years. To differentiate from competitors, VSI started offering specialized services like hydroseeding and liquid de-icing, eventually designing and building their own equipment after being dissatisfied with the market options. After years of refinement, VSI realized their expertise could help other contractors, leading to the company's formation. With over 10 years of experience, VSI focuses on customer satisfaction, using high-quality components like Honda engines and Banjo pumps, and offering warranties for reliability and peace of mind.

In This Episode:

The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.

Resources:

Jordan Smith LinkedIn 

VSI by Boss  

Virtual Sales Bootcamp 

Grunder Landscaping Fall 2024 Field Trips  

GROW! 2025 Feb 25-27, Columbus OH  

The Grow Group 

Grunder Landscaping  

Marty Grunder LinkedIn  

Stihl