Traditionally, marketing teams in manufacturing have depended on CRM supply data to get a picture of their customers.

However, there’s an untapped well of customer insights that many overlook: IoT data from manufacturing facilities. 

Using this data, marketers can target specific campaigns to specific customer bases and create messaging that truly resonates with customers.

In this episode, I sit down with Jan Pingel , Product Leader of Digital Solutions at Ingersoll Rand , to talk about how IoT is opening up new opportunities to get a deeper view of customers and learn valuable things you don’t normally learn about them.

Join us as we discuss:
-Industry 4.0 Club 
-Using IoT data in marketing
-Data privacy and data security concerns

Resources we mentioned during the podcast:

- Industry 4.0 Club 
- SME.org 
- Arcweb.com 
- Isa.org 
- IEEE.org 

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