Making a Marketer

Is AI Driving Human Connection in Face-to-Face Events Dave Stevens and Tahira Endean


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In this episode, we dive into the awesome world of events with two industry leaders, Tahira Endean and Dave Stevens. Join us as they share their insights on the intersection of AI and human connection in the event space, emphasizing the importance of face-to-face interactions in an increasingly digital world.

Learn About...

- The Role of AI in Events: Discover how event organizers are integrating AI to enhance personalization and streamline operations, while still prioritizing human connection.

- Creating Joyful Experiences: Tahira discusses her new book, "Our KPI is Joy," and shares strategies for fostering joy in events, highlighting the significance of thoughtful design and genuine human interactions.

- The Importance of Community: Dave shares insights on building authentic communities that foster meaningful connections, contrasting them with traditional associations, and emphasizing the need for open conversations on pressing issues.

- Measuring Success Beyond Numbers: Explore innovative ways to measure the impact of events, focusing on emotional engagement and participant happiness, rather than just financial metrics.

- Lessons Learned: Both guests reflect on surprising lessons from the past year, emphasizing the continuous opportunity for growth and learning in the ever-evolving event landscape.

Our Guests...Tahira Endean is a dynamic leader in the events industry, known for tackling complex challenges with skill and enthusiasm. Specializing in creating engaging and transformative experiences, she leverages over three decades of expertise in event design and strategy. Tahira holds a Master of Science in Creativity and Change Leadership, enabling her to combine technology and human connection to foster meaningful dialogue and innovation. At BCIT, she educates the next generation on event strategy, while her role at IMEX involves crafting immersive spaces for global professionals. Through The Strategy Table and the Accessible Disruption Podcast, she facilitates collaboration and amplifies voices of change. Tahira is passionate about creating environments that surprise, inspire, and transform, supported by a family that shares her commitment to impactful work.Tahira's latest book: “Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust" and her first show on the Making a Marketer podcast was called "Transformative Events: Marketing is Your Partner" - check it out (top 30 out of 174!).Dave Stevens is a transformative force in the event industry, renowned for crafting events that inspire meaningful change. As a leader at Club Ichi and Co-Founder of Olympian Meeting, he champions authentic connections and blends wellness with sustainable event strategies. His role as a founding Standards Advisor for Wellness in Travel & Tourism (WITT) underscores his dedication to embedding wellness principles into global standards. Recognized as a 6x Fittest Male #EventProf and a Harvard-certified Wellness Coach, David elevates industry standards through his podcast and leadership roles, fostering environments where people, planet, and performance flourish in unison. He also hosts a podcast himself called “Return on Wellness.

~._.*._.~

Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 174, and if our show moves you, please share it and let us know your thoughts!

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** Our editor Avri makes amazing music! Check out his music on Spotify ! **

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Making a MarketerBy Megan C. Powers

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