Is direct mail dead in 2026… or are most agents just doing it badly?

In this episode, we break down the truth about direct mail in today’s market — what’s working, what’s not, and how to actually get results from it.

We cover:

• Whether direct mail still works in a digital-first world
• The biggest mistakes agents are making (that kill response rates)
• What modern, high-converting direct mail actually looks like
• How to stand out in a crowded letterbox
• Simple tweaks to increase your response and conversion

If you’ve ever sent letters and heard nothing back — or you’re wondering if it’s even worth doing anymore — this episode will give you clarity (and a better strategy).

Because direct mail isn’t dead…
 But lazy marketing definitely is.

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