Is email marketing still a great follow-up tool and marketing mechanism? In this episode, Neil talks to email marketing expert Reinis Valters about how to use email campaigns to scale e-commerce businesses. He shares his expertise on how email marketing can be used to increase traffic, sales, reduce ad costs, and build top-of-mind awareness. Reinis covers the importance of diversifying sales channels to increase customer loyalty and repeat purchases and emphasizes the potential that Amazon has as a legitimate business platform. Tune in for actionable advice on how you can use email campaigns to drive sales and grow your business!

Reinis started at 13 years old with video games & mowing lawns. This piqued his curiosity about the business. From 15 to 18 years old, he became a fitness influencer in his country & this led him down the path of doing social media marketing in Latvia, which is where Reinis is from. He then decided to go abroad to the US & other European countries, and from there, he saw an opportunity for email marketing, which many companies were not using.

[00:01 - 05:00] Opening Segment

[05:01 - 14:51] Is Email Marketing Dead? 

[14:52 - 19:03] Closing Segment

Key Quotes:

"Email marketing is really good for repeat purchases and customer loyalty. That's the primary reason you would use that." - Reinis Valters

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