What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific population such as veterans or at-risk youth.

But, did you know equine assisted learning can also be a viable business model?

Yep, it does not have to be in a non-profit or therapeutic structure for it to be equine assisted learning.

Leadership development, team-building experiences, personal development, and even wellness retreats are all different ways you could incorporate equine assisted learning in your horse business.

In this interview with Tracey Evans you’ll hear how she went from being a corporate executive as Vice President of Marketing for American Express Global Teams to starting her own equine learning program, and then creating an EAL certification training center that helps people turn their passion for horses into a fulfilling career.

Perhaps you’ve been considering adding something similar to your existing business, or you’ve had an idea in the back of your head for something new. This episode could be just what you needed to get the ball rolling.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/143

FREE Beginner’s Guide to Online Memberships for Horse Businesses  → Stormlily.com/membership

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session.