What happens when protests shake a regime built on control, not consent? 

We look at Iran’s largest wave of unrest since 2022. Fueled by economic collapse and skyrocketing inflation, the protests are no longer just about hardship, they’ve become openly anti-government, spreading even into rural areas. We break down Iran’s unprecedented tone shift in crisis comms, explore the influential role of the Iranian diaspora, and consider how narratives are being shaped despite media restrictions. 

And we pivot to examine Donald Trump’s striking effort to brand U.S. institutions with his name, followed by a look into 2026 with helpful resources for PR pros preparing for global risks. 

Listen For

:47 What’s really fueling Iran’s latest wave of protests?
4:28 How does Iran’s diaspora influence global perception?
5:39 Can Trump gain political advantage from Iran’s instability?
6:14 Why is Trump rebranding national institutions with his name?
12:46 What tools can help PR pros prepare for global risks in 2026?

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