Sounds Profitable

Is It Time To Rethink Promo Codes?


Listen Later

What’s the episode about: If you’re a long time podcast listener, you’re probably familiar with promo codes. In this episode, we discuss how impactful they really are. And, is it possible that they could have even more impact for listeners, publishers, and advertisers? Tom Webster proposes an upgrade. Arielle Nissenblatt and Bryan Barletta are here to discuss with it with him. Listen to learn about: 
  • A promo code that’s been living rent free in Arielle’s head for 5+ years
  • Why promo codes work for publishers
  • A possible upgrade to the promo code system we know and love
  • Whether or not this potential upgrade would be as impactful for advertisers as it would be for publishers and listeners
  • How this discussion ties into our recent research studies, After These Messages and We’ll Be Right Back
  • Links:
    • Bryan Barletta
    • Arielle Nissenblatt
    • Tom Webster
    • Article discussed
    • The Download
    • Sounds Profitable: Narrated Articles
    • SquadCast
    • Podsights
    • Credits:
      • Hosted by Bryan Barletta, Tom Webster, Arielle Nissenblatt
      • Sounds Profitable Theme written by Tim Cameron
      • Produced by: Reece Carman and Ron Tendick
      • Assembled by: Spooler Media
      • Hosted by: Omny Studio
      • See omnystudio.com/listener for privacy information.
        ...more
        View all episodesView all episodes
        Download on the App Store

        Sounds ProfitableBy Bryan Barletta

        • 4.5
        • 4.5
        • 4.5
        • 4.5
        • 4.5

        4.5

        22 ratings


        More shows like Sounds Profitable

        View all
        The Joe Rogan Experience by Joe Rogan

        The Joe Rogan Experience

        229,046 Listeners

        Pivot by New York Magazine

        Pivot

        9,567 Listeners

        New Media Show (Audio) by Rob Greenlee

        New Media Show (Audio)

        27 Listeners

        Heavyweight by Pushkin Industries

        Heavyweight

        17,718 Listeners

        The Daily by The New York Times

        The Daily

        112,856 Listeners

        The Diary Of A CEO with Steven Bartlett by DOAC

        The Diary Of A CEO with Steven Bartlett

        8,654 Listeners

        Podnews Daily - podcast industry news by Podnews LLC

        Podnews Daily - podcast industry news

        85 Listeners

        Buzzcast by Buzzsprout

        Buzzcast

        179 Listeners

        Threedom by Scott Aukerman, Lauren Lapkus, Paul F Tompkins

        Threedom

        3,282 Listeners

        Grow The Show by Kev Michael

        Grow The Show

        333 Listeners

        Podnews Weekly Review by James Cridland and Sam Sethi

        Podnews Weekly Review

        21 Listeners

        Huberman Lab by Scicomm Media

        Huberman Lab

        29,253 Listeners

        The Town with Matthew Belloni by The Ringer

        The Town with Matthew Belloni

        1,129 Listeners

        Mixed Signals from Semafor Media by Semafor Podcasts

        Mixed Signals from Semafor Media

        202 Listeners

        PodBiz | Where's The Money In Podcasting? by Norma Jean Belenky & John Kiernan

        PodBiz | Where's The Money In Podcasting?

        8 Listeners