A recent economic analysis of the national Beef Checkoff program found that each dollar invested in its demand-driving activities for the most recent five-year period (2019–2023) positively impacted domestic beef demand and U.S. beef exports, creating a total financial benefit of $13.41 for the producers and importers who pay into the program.

In addition to calculating a ROI of $13.41, the ROI analysis enabled the study to simulate market conditions for beef demand in the absence of national Beef Checkoff investments. For the most recent five-year period, 2019-2023, had there not been any investments in national Beef Checkoff demand-driving activities:

• Total domestic beef demand would have been 2.4 billion pounds (8.5%) lower per year than actual results.

Inflation is leading American consumers to look for ways to save money on meat and other ingredients that make up the traditional summer BBQ, yet they are still willing to pay for an experience that leads to good memories for their families, according to experts from Rabobank.

In the past five years, there has been an increase in prices due to agricultural industry effects from severe drought, higher restaurant overhead and wages, rising interest rates, geopolitical crises, and higher inflation throughout the supply chain. This has led to a food cost increase of 27% from 2019 to the end of 2023. Adding another 2.4% for 2024 leads to 32% inflation during the past five years.  The food cost increase over the past five years led to 32% inflation.

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https://www.beefboard.org/2024/07/09/new-independent-study-finds-each-national-beef-checkoff-dollar-returns-13-41/

https://www.dtnpf.com/agriculture/web/ag/livestock/article/2024/07/01/bbq-ingredient-prices-cost-consumers