Kids are watching skincare routines on TikTok, buying adult-grade products, and no one's telling them to stop. In this episode, we sit down with Dr. Sheilagh Maguiness — a board-certified pediatric dermatologist and one of only 400 in all of North America.

We cover newborn skincare, eczema from birth, the "Sephora kids" trend, ingredients to absolutely avoid (retinol, acids, essential oils), and what children actually need for lifelong skin health.

Spoiler: it's way simpler, and way cheaper, than the industry wants you to think.

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