Inside Google Ads with Jyll Saskin Gales

Is your business too small to advertise?


Listen Later

In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too small to advertise? She explores the nuances of Google Ads for small businesses, low-budget campaigns, and niche industries, and discusses how to determine if your business (or your client's business) falls into this category. Plus, Jyll shares some controversial opinions and insider tips for making the most of your Google Ads campaigns, even if you're working with limited resources.

Key topics discussed:

  • How to tell if your business is too small to advertise
  • Strategies for small budget accounts
  • The importance of search impression share
  • Why you shouldn't over-focus on Quality Score with low data
  • Bid strategy recommendations for small businesses
  • How to approach limited search volume
  • Tips for advertising in small towns
  • When to consider a Demand Gen campaign
  • Why it's okay to break the rules


Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode57 

Google Ads Coaching
Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode57 

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro 
https://www.instagram.com/the_google_pro 
https://www.threads.net/@the_google_pro

...more
View all episodesView all episodes
Download on the App Store

Inside Google Ads with Jyll Saskin GalesBy Jyll Saskin Gales

  • 3.8
  • 3.8
  • 3.8
  • 3.8
  • 3.8

3.8

5 ratings


More shows like Inside Google Ads with Jyll Saskin Gales

View all
Football Weekly by The Guardian

Football Weekly

2,484 Listeners

The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

104 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,451 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,760 Listeners

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing by Chris Schaeffer, Certified Google Ads Specialist

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

321 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,244 Listeners

Génération Do It Yourself by Matthieu Stefani | Orso Media

Génération Do It Yourself

111 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,265 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,344 Listeners

Today in Digital Marketing by Tod Maffin

Today in Digital Marketing

77 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

150 Listeners

The Google Ads Podcast by Solutions 8

The Google Ads Podcast

11 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

346 Listeners

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers by Jeremy Young

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

0 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

48 Listeners