It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they identify potential gaps in your cowherd vaccination programs. Plus market recaps, cattle marketing calculations, hay and livestock sales and lots more on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

Season 5, EPISODE 239

Cattle producers are busy this time of year. Whether it be branding, haying, seeding or breeding; often time the cowherd vaccination program and often get overlooked resulting in potential gaps in proper health coverage.  

Zoetis animal health is committed to helping develop a vaccination program for your cowherd, while helping producers understand the potential impact of each disease challenge.

This summer, U.S. grillers are prioritizing affordable meats without sacrificing flavor, according to Cargill’s 2025 Protein Trends Report. Despite rising prices, ground beef, chicken, and hot dogs remain top picks at backyard barbecues.

Nearly 90% of consumers plan to grill this summer, with half firing up the grill weekly. Beef leads the way at 94%, followed by poultry at 64%, according to NielsenIQ data cited by Cargill.

Steaks like ribeye, sirloin, filet mignon, and strip remain grilling favorites. With 61% of consumers boosting their protein intake and 60% planning meals around protein first, many are choosing steaks to enjoy restaurant-quality meals at home—for less.

Jeff Sarchet, DVM– Zoetis

https://www.zoetisus.com/beef/

Follow on Facebook: @ZoetisBeef

Mark Vanzee – Livestock, Equine, & Auction Time Expert

Kirk Donsbach – Financial Analyst at StoneX

Shaye Koester – Host of Casual Cattle Conversation

Have questions or feedback? Feel free to reach out via:

Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.

Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.

Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.

https://tiggerandbec.com/

For additional information on industry trends, products, and services, check out these trusted resources:

American Gelbvieh Association: https://gelbvieh.org/

Imogene Ingredients: https://www.imogeneingredients.com/

Allied Genetic Resources: https://alliedgeneticresources.com/

Westway Feed Products: https://westwayfeed.com/

Medora Boot: https://medoraboot.com/

Transova Genetics: https://transova.com/

Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/

Wrangler: https://www.wrangler.com/

Rural Radio Network: https://www.ruralradio147.com/

RFD-TV: https://www.rfdtv.com/

Wulf Cattle: https://www.wulfcattle.com/

Jorgensen Land & Cattle: https://jorgensenfarms.com/