There's a hidden force inside your Etsy shop that may be lowering your conversion rate, and it has nothing to do with SEO, photos, or pricing.

It's called psychological reactance, the mental pushback buyers feel when a listing sounds too controlling, too defensive, or too restrictive.

In this episode, we break down what reactance is, why Etsy sellers trigger it so easily, and how to rewrite your policies, disclaimers, and descriptions to keep buyers feeling confident instead of constrained.

You'll hear real examples pulled from actual Etsy listings and learn simple rewrites that instantly change how trustworthy your shop feels.