Team, I do not have the full answer here. I just know that a few social platforms allow you to “be yourself”. The one that comes to mind is Instagram stories. I just want you you to be aware of this trend and watch and follow those that you “would hire”. I think the real estate industry is behind other market segments in terms of personal branding . There is still too much focus put on “perfection”. Marketing and branding takes some thought and planning and you have to walk a really fine line between being professional and authentic. You cannot go too far with it either way.