Can a passion-driven business approach redefine an entire industry? Managing Director of Add Some Zest, Calum Lyle, believes so. 

We loved speaking to Calum and hearing about his refreshing approach to recruitment. We feel Calum's values and our values at the Amplified Group are naturally aligned. It definitely feels like a match!

Calum shares how prioritising customer experience over profit can lead to a staggering +94 Net Promoter Score and an impressive candidate retention rate. 

Calum has built an agency that truly enhances the recruitment process, focusing on authenticity and energy in every interaction. They choose passion and customer-centricity over mere financial gain.

We discover some practical tips on navigating the evolving job market, including strategies for bypassing AI filters and crafting personalised communication. 

This episode is a wonderful example of breaking free of established ways of working, thinking creatively and executing on it.

Whilst this conversation is focused on a recruitment, it's a must listen for job seekers and hiring managers alike.

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