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It's Time for a New Marketing Scorecard, with Myles Madden
In this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe.AI
Discussed in this episode:
The power of holding marketing accountable to revenue numbers.
Tips for implementing new measuring metrics
How marketing can impress and delight the C-suite and sales team
Discussed in this episode:
The power of holding marketing accountable to revenue numbers.
Tips for implementing new measuring metrics
How marketing can impress and delight the C-suite and sales team
View all episodes
By Sweet Fish
4.9
397397 ratings
In this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe.AI
Discussed in this episode:
The power of holding marketing accountable to revenue numbers.
Tips for implementing new measuring metrics
How marketing can impress and delight the C-suite and sales team
Discussed in this episode:
The power of holding marketing accountable to revenue numbers.
Tips for implementing new measuring metrics
How marketing can impress and delight the C-suite and sales team
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