G Herbo sits down with It’s Up There Podcast for one of his most honest interviews yet. In this raw conversation, Herb opens up about growing up in Chicago, surviving the drill era, and his relationships with Lil Durk and King Von. He reflects on losing his little brother, talks about the weight of fame, and addresses Internet narratives that try to twist his story. Herb breaks down the making of his hit record “We Don’t Care” and shares how he stayed authentic in an industry that often rewards image over integrity. From lessons learned in the streets to fatherhood, forgiveness, and navigating industry politics, this is G Herbo like you’ve never seen him before. Timestamps (Approx.): 00:00 – G Herbo joins It’s Up There Podcast 02:10 – Catching a “second wind” in his career & staying authentic 05:00 – Surviving the melodic era & staying true to Chicago drill roots 08:15 – Lil Wayne’s influence, studying rap legends & developing his own style 10:40 – Making “We Don’t Care” & Southside’s role in Herb’s sound 14:30 – Internet narratives, fame pressure & Chicago trauma 20:30 – Lil Durk, King Von & the danger of online narratives 26:30 – Street realities, surviving Chicago, and why it’s a “contact sport” 29:30 – Losing his brother & how it changed everything 34:10 – Escaping survivor’s guilt & choosing family over the streets 40:20 – Substance abuse struggles, forgiveness & healing 44:30 – Gillie & Wallo, integrity in pain, and keeping purpose first 50:00 – The difference between G Herbo & Lil Herb: growth & evolution 53:00 – Why he cut ties with the streets to protect his future Call To Action: 🎧 Watch this FULL episode of It’s Up There Podcast for raw insight into G Herbo’s journey. 📌 Subscribe, comment your favorite moment, and share this with someone who needs to hear it. 💬 Join the conversation: #GHerbo #LilDurk #KingVon #ChicagoDrill #ItsUpTherePodcast Links: 🔗 Patreon (Early Access + Exclusives): https://patreon.com/ItsUpTherePodcast 🔗 Discord (Community Chat): https://discord.gg/3AwsHfDcJB 🔗 Full YouTube Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N 🔗 Follow It’s Up There Podcast on Instagram: https://instagram.com/ItsUpTherePodcast

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The Black Effect Presents... It's Up There! 

Charleston White says the feds work at No Jumper, reveals why Big U missed Nipsey Hussle's funeral, calls out Wack 100 beef, and addresses 1090 Jake drama in this explosive sit-down. Charleston doesn't hold back as he breaks down federal infiltration of hip hop media, the real street politics behind Wack 100's moves, and the tension that kept Big U from Nipsey's service. He also takes aim at 1090 Jake for paperwork games and so-called snitch hunting, exposing hypocrisy in YouTube clout chasing. Watch as Charleston White tells the raw truth about LA gangs, Rolling 60s, and why so many street legends fell out. He dives into how No Jumper is allegedly used to surveil rap culture, why Wack 100 avoids real accountability, and the untold story of Big U and Nipsey Hussle's complicated history. Charleston also explains how content clippers, YouTube strikes, and viral videos shaped his brand. This conversation is for anyone who wants the real story behind hip hop beefs, street codes, and the modern internet hustle. Drop your thoughts in the comments: Do you think the feds really work at No Jumper? Was Wack 100 ducking real street energy? Was Big U wrong for skipping Nipsey’s funeral? And does 1090 Jake deserve the backlash?

🔥 Watch the full interview now. 🎙️ Subscribe for more unfiltered hip hop commentary and exclusive interviews. #CharlestonWhite #NoJumper #Wack100 #BigU #NipseyHussle #1090Jake #ItsUpTherePodcast #HipHopPodcast #StreetCulture

(00:00) - Charleston's early life and institutionalization (03:27) - Childhood trauma and private tutoring (06:15) - Experiences with betrayal and trust (09:42) - Learning the streets and gang culture (12:55) - Nine months in isolation as a child (16:21) - Education from private tutors and self-learning (19:36) - Infiltrating the police department (22:49) - Building relationships with law enforcement (25:17) - Self-sustainability and community funding (28:33) - Understanding nonprofit systems and grants (32:08) - Internet fame and content creation journey (35:44) - Making $16,000 per month on YouTube (38:59) - Channel termination and learning from mistakes (42:13) - The role of content clippers and viral spread (45:28) - Understanding the algorithm and engagement (48:51) - Dealing with fake pages and scammers (51:37) - Street culture and navigating conflicts (54:15) - Overcoming trauma from the drug game (57:42) - Post-traumatic stress and trust issues (01:00:56) - Working with government officials (01:03:29) - Transitioning from activist to internet personality (01:06:33) - Building community programs and youth work (01:09:48) - Understanding public safety funding systems (01:12:51) - Philosophical outlook on walking among the people (01:15:19) - Comparing past and present black leaders (01:18:04) - Learning from failure and street wisdom (01:21:37) - The importance of self-education and reading (01:24:22) - Building authentic relationships in the community (01:27:15) - Charleston's approach to content creation strategy (01:30:08) - Views on internet personas vs. real identity (01:32:45) - Navigating law enforcement interactions (01:35:33) - The psychological impact of institutional life (01:38:16) - Closing thoughts and life lessons

Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

Feat Charleston White - Charleston White Exposes Feds Work at No Jumper, Why Big U Missed Nipsey Funeral, Wack 100 Dodging , 1090 Jake

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Charleston White breaks silence on Kanye West (“copying him”), Dr. Umar Johnson, Go Yayo, Jelly Roll, Wack 100 and 1090 Jake in a raw, unfiltered full interview with Loon on It’s Up There Podcast. From the Kanye chain moment and industry fallout to whether Loon can broker Charleston vs. Dr. Umar on an HBCU stage, this episode mixes culture, comedy, and uncomfortable truth for maximum clarity—and controversy. In this Charleston White podcast conversation, Loon pushes for specifics: Kanye’s playbook vs. Charleston’s “spin move,” schools inviting Go Yayo, how Jelly Roll was treated before he blew up, paperwork culture around 1090 Jake, and what real community work looks like (nonprofits, police partnerships, youth funding). If you follow Kanye West, Charleston White, Dr. Umar Johnson, Go Yayo, or Jelly Roll, this episode is a must-watch. 🔗 Links Patreon (early access): https://patreon.com/ItsUpTherePodcast Discord (community): https://discord.gg/3AwsHfDcJB Full playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #ItsUpTherePodcast #CharlestonWhite #KanyeWest #DrUmarJohnson #GoYayo #JellyRoll0:00 - Introduction and Setting the Stage 00:00:00 – Charleston White Calls Out Kanye West & the Hidden Power of “Invisible Hands” 00:02:12 – Fixing the Rift with Dr. Umar Johnson: “The Missions Are Not the Same” 00:03:03 – The Barber Shop Attack: How Feds, Dirty Cops & Politics Got Involved 00:05:10 – From D.C. to Texas: Speaking Tours, Radical Labels & FBI Attention 00:08:00 – The Blueprint for Black Nonprofits & Why He Teamed Up With Police 00:10:14 – How Churches, Pastors & Nonprofits Really Get City Funding 00:12:11 – Breaking the “Anti-Police” Mold: Learning How the System Really Works 00:14:08 – Groomed to Sell Out: Why Charleston Turned Against the Culture 00:16:23 – Inferiority Complex & The Lie About Growing Up “From the Mud” 00:17:30 – Betrayal, Friends Coming Home From Prison & Street Politics Lessons 00:22:16 – Joining a Gang in the Early ’90s: TV Influence & Acronym Brainwashing 00:26:14 – Monster Kody’s Book & the Rise of Gang Knowledge Power 00:27:02 – Charleston on 1090 Jake: “There Should Be a Call of Action” 00:30:14 – Jelly Roll’s Journey: Mistreatment, Survival & Country Music Takeover 00:35:52 – Comparing Jelly Roll’s Story to Joseph in the Bible 00:37:14 – Fort Worth Dropped the Ball: Go Yayo, Schools & Missed Opportunities 00:40:33 – Riding the Bus, Raising Kids, & Community Work Without Support 00:42:15 – Exposing Federal Snitches: The Truth Behind the Barber Shop Attack 00:46:04 – Hip-Hop’s Rhetoric, Colors & How Songs Indoctrinated Kids 00:49:09 – How Hollywood Turned Gangsterism Into a Mind-Altering Machine 00:53:09 – Live Interview Strategy: Building Equity & Controlling the Narrative 00:55:57 – Why Charleston Chose to Play the Villain to Save Black Culture 00:57:32 – Loon Plans a Charleston x Umar Johnson Live Show at HBCUs 00:58:22 – Hollywood is an Entity: The Power of Imagery & Villain Marketing 00:59:38 – Gangster Imagery as a Substance: Why Hip-Hop Shapes Minds 01:00:00 - Violence and Legal Consequences 01:03:15 - Asian Detective Case and Rhetoric Consequences 01:06:30 - Suburb Kid Playing Hood: Inferiority Complex 01:09:45 - Blue Collar Middle Class Background Truth 01:12:20 - Comedy and Truth-Telling Power 01:15:35 - Golden Glove Champion Attack Story 01:18:50 - Police Corruption and Community Cleanup Efforts Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOOJoin Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch

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Bloody Jay FINALLY Speaks on Interrogation Videos, YFN Lucci, Young Thug, Big Nut & Peewee Longway, Bloody Jay finally breaks his silence on one of the most talked-about eras in Atlanta hip-hop. In this exclusive sit-down with Loon on It’s Up There Podcast, the Atlanta legend opens up about his prison run, interrogation videos, street politics, YFN Lucci, Young Thug, Peewee Longway, and the legacy of Big Nut. From surviving two years in solitary confinement to calling out the snitch culture taking over rap, Bloody Jay shares never-before-heard stories about the streets, his music career, and the pain behind his rise. This is a masterclass in survival, accountability, and Atlanta history. If you’re a fan of Atlanta rap culture, YSL, YFN, or the real street stories behind the music, this episode is a MUST-WATCH. #BloodyJay #YoungThug #YFNLucci #PeeweeLongway #BigNut #AtlantaRap #HipHopPodcast #StreetPolitics #ItsUpTherePodcast Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 0:00 - Introduction & Welcome Home 2:30 - How Long He's Been Home (5 months) 4:15 - How The Game Is Welcoming Him Back 6:45 - Standing on Principles & Being Real 9:20 - Discussion About Dr. Umar & Deion Sanders 12:10 - Getting Called Out by Deion 15:30 - Prison Experience & Isolation (2+ years) 18:45 - Reading Books vs Listening to Audiobooks 22:15 - Getting Stuck on Electronic vs Physical Books 25:40 - Sending Books to His Brother in Prison 28:30 - Prison Isolation Breaking Your Spirit 31:20 - Losing Close Friends & Brothers 34:50 - Music Career & Young Thug Collaboration 38:15 - Black Portland Tape & Dark Night Project41:30 - Getting Arrested During His Run 44:45 - Trafficking & Gang Activity Charges 47:20 - Same Officer Who Sent Him to Feds 50:10 - Probation Violations & Legal Troubles 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

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Rich Homie Quan’s Father Explains Cause of Death & 911 Timeline—Young Thug, Birdman, Paperwork & ATL Politics (Part 2) Rich Homie Quan Father: 911 Call & Overdose Truth | Young Thug, Birdman, Rich Gang Paperwork Pt 2 Rich Homie Quan’s Father Breaks Down Rich Gang Paperwork, Birdman Splits & Young Thug Peace Attempt In this deeply emotional Part 2 of our exclusive interview with Rich Homie Quan's father, we dive into the most personal and revealing conversations about losing his son, the music industry, and preserving Quan's incredible legacy. 💔 What's Inside This Powerful Interview: The heartbreaking truth about Quan's official cause of death (overdose explained in detail) His father's raw grief journey - 8 months of pain and healing The real story behind the Rich Gang era and relationships with Young Thug Industry support (or lack thereof) during the funeral and aftermath Quan's massive unreleased music catalog and future projects Documentary plans currently being fine-tuned The impact on Quan's 5 children and family Mental health awareness and the dark side of success How the team is preserving and building Quan's legacy 🎵 Key Revelations: Quan had "a couple thousand songs" in his catalog The business model for posthumous releases Industry relationships and who really showed up The 911 call details and investigation status Quan's influence on modern hip-hop's melodic sound 💭 Most Emotional Moments: Father's bike rides without his morning calls with Quan Visiting the mausoleum and touching his son's space Grandson Royal being "spitting image" of his father Reading old text messages from Quan saying "I love you Pop" The journey from mourning to celebration This interview isn't just about music - it's about family, grief, mental health, and the responsibility of carrying on a legend's work. Quan's father shares intimate details about their relationship, the challenges of the music business, and how he's navigating life without his son while ensuring Rich Homie Quan's impact lives forever. 🙏 Support Mental Health Awareness - This conversation highlights the importance of checking on your loved ones and addressing mental health in hip-hop culture. 🔔 SUBSCRIBE for more exclusive interviews and real conversations that matter. 💬 Share your memories of Rich Homie Quan in the comments below. His music touched millions, and his legacy continues through stories like these. 🔗 Connect With Us: Follow for more exclusive content: [Social Links] Previous interviews and content: [Website Link] Rich Homie Quan Forever 🕊 #RichHomieQuan #HipHop #Legacy #MentalHealth #MusicIndustry #Atlanta #Interview #Documentary Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO 0:00 - Introduction and Opening Remarks 2:15 - Rich Homie Quan's Mental Health Struggles 5:30 - The Dark Space: Understanding His Son's Pain 8:45 - Rich Gang Era: Behind the Business Decisions 12:20 - The Split from Young Thug: Paperwork & Protection 16:10 - Thug's Recent GQ Interview Response 19:35 - Team Support During Quan's Lowest Moments 23:50 - Official Cause of Death Revealed 25:40 - Father-Son Bond: Bike Rides & Daily Conversations 29:15 - Grief Journey: Seven Months Later 32:45 - Therapy and Mental Health Awareness 36:20 - Cemetery Visits and Healing Process 40:10 - Grandchildren Coping with Loss 43:55 - Financial Legacy and Estate Planning 47:30 - Unreleased Music: Thousands of Songs Left Behind 51:15 - Documentary Plans and Future Projects 54:40 - Mo3 Business Model Discussion 57:25 - Fly's Support During Funeral Arrangements 60:50 - Message on Mental Health Awareness 64:15 - Final Thoughts and Tribute to a Legend 67:30 - Closing Remarks and Call for Support

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Jose Guapo sits down with Loon on It’s Up There Podcast and speaks on Futuristic Summa, Rich Kidz, Gucci Mane, Young Thug, Gunna, No Jumper & No Jumper & Brick Baby Plus more he sits for an for an unfiltered conversation that’s pure Atlanta history. In this in-depth interview, Jose takes us back to the Futuristic Summa movement — the fun, innovative era that helped birth the wave of artists dominating the game today. He shares never-heard-before stories about the legendary Rich Kidz run, the creative energy of old Atlanta, and how that sound influenced everyone from trap legends to today’s biggest stars. From connecting with Gucci Mane and soaking up game from one of rap’s most respected hustlers, to crossing paths with Young Thug before he became a global icon, Jose gives first-hand insight into the moments that shaped the culture. He talks about watching Gunna go from the early grind to superstardom, and his relationship with Brick Baby, offering a perspective only someone inside those circles could have. This conversation isn’t just about names — it’s about how Atlanta built a sound, a style, and a business model that changed hip-hop. Jose and Loon dig into the real-life decisions behind the music, the business moves that separate the winners from the lost, and how staying authentic in a game full of trends is the ultimate key to longevity. If you care about Atlanta’s legacy, the artists who built it, and the lessons learned from both the wins and the setbacks, this episode is a must-watch. This episode has everything: 🔥 The truth behind the YSL divide 🧱 Gucci Mane & Brick Baby’s new influence 📈 The evolution of Rich Kidz and the new generation 🤖 What makes today’s ATL rap "futuristic" 🎯 Jose Guapo on loyalty, survival, and staying solid 📌 Whether you're tapped into the Atlanta scene or watching from the sidelines, this one breaks it all down with honesty and insight. Then, he opens up about the futuristic wave brewing in ATL and how new-age sounds, aesthetics, and business moves are redefining what it means to be from the city. He compares eras, exposes the industry games, and calls out what’s fake in the modern music landscape. Plus: The truth about Rich Kidz and why their impact still echoes Why Jose Guapo thinks street authenticity is being replaced with content gimmicks A look into how co-sign culture damaged real unity in the South 🎙️ Loon and Jose Guapo explore rap’s unspoken codes, industry betrayal, and Atlanta’s musical identity in 2025. If you’re a student of the game, this one is essential. 🔔 WATCH THE FULL INTERVIEW NOW 👍🏽 Like | 💬 Comment | 📤 Share | 🔔 Subscribe 🎧 Also available on all platforms: Apple, Spotify, iHeart, etc. 👇🏽 Tap in with us: 📍 Patreon: https://patreon.com/ItsUpTherePodcast 📍 Discord: https://discord.gg/3AwsHfDcJB 📍 Instagram: https://instagram.com/itsuptherepodcast 📍 YouTube Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #JoseGuapo #YoungThug #Gunna #GucciMane #BrickBaby #ItsUpTherePodcast #AtlantaRap #Loon #FuturisticATL #Zone3 #RichKidz #RapBeef #SouthernHipHop #ViralInterview #PodcastClips #HipHopCulture #BlackEffect #85SouthShow (00:00) – Jose Guapo's comeback and staying clean (03:15) – The reality of music streaming vs traditional sales (06:30) – Lessons learned from the music industry (09:45) – Rich Kids history and studio memories (13:20) – Contract disputes and advice for new artists (16:55) – Street stories and betrayal from family (21:10) – Handling loss and dealing with violence (25:40) – Addiction recovery and getting sober (29:25) – The podcast game and industry politics (33:00) – Atlanta's changing music scene and division (36:45) – Working with Young Scooter and executive producing (40:15) – Fashion sense and European cuts (43:30) – Relationships and dating preferences (47:20) – OnlyFans culture and modern dating (50:35) – Music creation process and studio workflow (54:10) – Atlanta's top 5 rappers discussion (57:45) – Dipset influence and Jim Jones relationship (61:00) – Current projects - "Think About Money" single (64:20) – Rich Kids reunion possibilities (67:50) – Street credibility and paperwork talk (71:15) – Family losses - losing father and brother (75:40) – Thug and Gunna situation perspective (79:25) – Building organic music vs business moves (83:10) – Upcoming joint tape "The Originals" (86:30) – Social media struggles and Instagram issues (89:45) – Future plans and staying independent Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

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Shannon Sharpe. Diddy. N.O.R.E. Joe Budden. Stephen A. Smith. Cam Newton. Dr. Umar Johnson. ESPN First Take. In EP 310, Loon connects the headlines to the real strategy behind media moves: why Shannon Sharpe made the same mistake as Diddy by settling after the story caught fire, how N.O.R.E.’s “Only 3 Podcasts Matter / Top 3 Podcasts” narrative chokes discovery instead of building infrastructure, and what it actually takes to grow a platform without gatekeeping or clout by association. This is a playbook episode about PR pressure, timing, preserved tapes, TV visibility vs. podcast performance, and the discipline to keep your circle tight when everyone wants credit after you win. What you will hear today: Shannon Sharpe vs. PR math (Diddy parallel): why timing beats tactics in settlements; how “dismissed with prejudice” plus preserved tapes can invite copycat claims; and why paying after the press reads like a payout signal instead of narrative control. We also discuss ESPN/First Take optics and the spillover into podcast numbers. N.O.R.E.’s “Only 3 Podcasts Matter / Top 3 Podcasts”: list talk vs. real infrastructure, including passing actual guest contacts, ad agency numbers, and building a Rogan style ecosystem for Black podcasters instead of shrinking the lane. Joe Budden blueprint: independence, leverage, and why the bag scales when you master distribution, cadence, and direct deals, not when you posture on lists. Dr. Umar Johnson and “relationship equity”: why some adult preferences require trust and long term rapport, and how reckless appetites become PR liabilities when you chase them outside real relationships. Cam Newton and hosting skill: big guests bring visibility, but hosting is a craft. If the craft is missing, the conversation will not travel. Proximity is not a cosign: Loon dismantles the “we went to school together” syndrome. Classmate is not comrade. If you did not help build it, do not try to build yourself off it after the win. Culture and character: streets are dead, big homies misusing leverage, entitlement, and why “useful” becomes “disposable” the second you stop adding value. Quick touch: Ksoo trial note (awareness, not a deep dive here). Big questions for the audience: Did Shannon’s settlement timing help his career or confirm the worst PR read? Does “Only 3 Podcasts Matter / Top 3 Podcasts” help the culture or choke discovery for rising Black podcasters? Whose blueprint actually builds — the list talkers or the infrastructure builders? Chapters below. Drop your take on Sharpe, N.O.R.E., and who is really building the ecosystem. #ItsUpTherePodcast #ShannonSharpe #Diddy #NORE #JoeBudden #StephenASmith #CamNewton #ESPN Patreon: https://patreon.com/ItsUpTherePodcastDiscord: https://discord.gg/3AwsHfDcJB Full Episodes Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N ⏱️ Chapter Headers (add exact timestamps after upload) 00:00 Intro - names on the board (Shannon, Diddy, N.O.R.E., Budden, Stephen A., Cam) 03:10 Shannon Sharpe = Diddy mistake - settlement timing, dismissed with prejudice, preserved tapes 11:45 ESPN / First Take math - TV visibility vs. podcast performance under PR heat 18:30 N.O.R.E. “Only 3 Podcasts Matter / Top 3 Podcasts” - list talk vs. real infrastructure 25:20 Joe Budden blueprint - independence, leverage, passing real contacts (ads and guests) 32:10 Dr. Umar Johnson - relationship equity and the cost of reckless appetites 36:18 Cam Newton and the hosting skill gap - big guests are not enough 40:10 Proximity is not proof - classmate vs. comrade, entitlement traps 44:50 Ksoo trial - brief note and why awareness matters 48:30 Closing - guard your circle, protect your climb, build systems not soundbites 👇 Join the conversation Drop your take on Shannon’s timing, N.O.R.E.’s list, and who’s actually building the ecosystem. Like the video, share it with someone building from the ground up, and tap in with the community below. Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluwDiscord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

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YSL Mondo EXPOSES Young Thug RICO SECRETS, Ralo Snitch Claims, Police SHOOT Scooter, Baby Mama DRAMA YSL Mondo is back and rawer than ever in Part 2. This isn't your average industry interview. Mondo calls out Atlanta’s rap scene for being fake, snitch-friendly, and money-hungry while acting street. He addresses Ralo snitch rumors head-on, explains why Gunna’s PR move is better than Thug’s silence, and questions the real loyalty behind YSL’s brand. Beyond rap beef, Mondo gets personal about dealing with a messy baby mama situation, fighting for fair child support, and why the system is designed to break Black fathers. He also speaks on the pain of seeing Atlanta legends like Young Scooter ignored in death, exposing how police used deadly swatting tactics and media coverups to hide the truth. The convo dives into spiritual growth, Mondo’s conversion to Islam, and why so many street dudes stay trapped in cycles of betrayal, greed, and lies. He exposes how labels exploit producers, fake industry politics, and the hypocrisy of rappers screaming loyalty but chasing clout. This is Atlanta raw. No PR spin. No industry payoffs. No lies. Just real talk about street codes, snitch accusations, family drama, police corruption, and the daily fight to stay true when everyone around you sells out. 🎧 If you're tired of safe, watered-down interviews, hit play. This is the conversation they’re scared to have. 🔔 Don’t forget to SUBSCRIBE and join the community that keeps it 💯. 👇 Tap in for more 👇 👉 Patreon for exclusive content: https://patreon.com/ItsUpTherePodcast 👉 Join the Discord fam: https://discord.gg/3AwsHfDcJB #YSLMondo #ItsUpTherePodcast #AtlantaRap #YoungThug #Gunna #Ralo #BabyMamaDrama #StreetPolitics #HipHopUnfiltered #realtalk 00:00 – Atlanta Rap Politics & Calling Out Fake Beef 02:00 – Producers Splitting Up the Atlanta Sound 04:00 – Advice for Young Thug After Jail 07:00 – Missing the Painful Storytelling Angle 10:00 – Gunna Comparison & Street Narratives 13:00 – Thug’s PR, Media Choices, and GQ Critique 16:00 – Conversion to Islam – His Personal Journey 20:00 – Ralo's Mosque & Giving Back to the Hood 23:00 – Ralo Snitch Rumors and Loyalty Talk 27:00 – Little Baby Snippet and Atlanta Street Dynamics 28:30 – Baby Mama Drama & Fatherhood Issues 36:00 – Dealing with Court, Child Support, and Co-Parenting 42:00 – Anthony Edwards’ Baby Mama Situation 44:00 – Older Women Preying on Younger Men 45:30 – Remembering Young Scooter’s Impact on Atlanta 50:00 – Details Around Scooter’s Death & Police Issues 56:00 – Final Reflections on Loyalty, Fake Kicking it, and the Industry 01:02:00 – Young Thug Fallout Explained 01:09:00 – Talking About the Cost of Fame & Selling Out 01:13:00 – Wrap-Up & Where to Follow

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Wack 100 sits down with Loon for one of the most intense episodes of It’s Up There Podcast to date. What starts as a conversation quickly turns into a heated back-and-forth over power, protection, betrayal, and the blurred lines between business and the streets. Wack opens up about how Clubhouse shifted his role in the game, turning him from a respected industry figure into a 24/7 target, and why he believes the app has become a digital battleground filled with spies, setups, and hidden agendas. The conversation turns sharp when Jim Jones’s name is brought up. Wack stands on his claim that a wiretap exists, referencing 6ix9ine’s federal situation and questioning why others got indicted while Jim walked free. Loon challenges Wack directly, asking for clarity and pushing for proof as Wack doubles down. From there, the two discuss Suge Knight’s true legacy—whether Suge was genuinely feared, or if it was the people around him that created the myth. Wack says Suge wasn’t the killer—he just knew who the killers were. Wack also breaks down how he helped Blueface generate millions in a system that counted him out. From YouTube plays to brand deals, Wack lays out the real numbers and calls out the industry’s attempts to silence him and his artist. The interview also touches on his fallout with Big U, including the studio incident and Cash Money West tension, as Loon demands to know whether that situation crossed the line into betrayal. Cardi B enters the conversation as Wack explains why some artists are protected at all costs and why label math always favors certain names. The episode wraps with a deep dive into how federal cooperation has crept into hip-hop, how paperwork is weaponized, and why the lines between real and fake are more dangerous than ever. This is one of those episodes where nothing was left unsaid. Loon doesn’t hold back. Wack doesn't fold. Two respected voices. One conversation. And the streets are definitely listening. 🎧 Audio available early every Monday on Patreon: / itsuptherepodcast 💬 Join the Looniverse Discord: / discord Join Our Its Up There Podcast Clip Channel now / @fogfo_looney Discord / discord For all exclusive interviews & more content not here click here / itsuptherepodcast 🚨Unreleased Interviews / itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8... 👀 SUBSCRIBE HERE: / @itsuptherepodcast 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast... 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | / fogfo_looney PATREON| / itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ / @itsuptherepodcast WATCH MORE ➡️ • EPISODE 069| WAR ON RAPPERS |LIBERATION LO... 00:00:00 Intro – setting the table; Wack pulls up solo 00:03:03 Why he doesn’t duck tough questions; respect for QCP 00:04:29 Lil Baby & The Game — first big moments and relationships 00:06:58 Early Cardi B/Blueface connect — how the verse came together 00:08:04 French Montana studio assist; the “money don’t spend here” line 00:09:56 “Bots” & fake numbers — how the narrative gets weaponized 00:10:36 Writers vs authenticity — industry process explained 00:13:26 Blogs vs facts — why he breaks down business on his channel 00:14:02 Funk Flex’s role in the “you must write” wave 00:16:04 Eric Bellinger → Chris Brown example of collaboration 00:29:03 Quad Studios revisited — why Puff/Big didn’t set up Pac 00:36:22 Drake vs Kendrick — marketing framing & public perception 00:41:32 Clubhouse is like a penitentiary — teams, spies, security 00:49:04 Death Row mechanics — conflict sells 00:53:45 Snoop telling Suge to bring in Tupac 00:55:17 Biggie & Puff context — hustlers vs gangsters 01:01:35 Bone & Terry Carter — how the situation escalated 01:12:04 Suge Knight — power, perception, and consequences 01:12:47 Big U — respect, territory, and LA politics 01:22:23 “Exclusive to Game” — studio room politics explained 01:39:27 Federal talk — what gets you jammed up 01:40:49 Conspiracy breakdown — how cases get built 01:43:10 Wiretaps — why the feds already heard it 01:44:27 Final word — closing statements

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In this powerful solo episode of It’s Up There Podcast, Loon sets the record straight about his journey, calling out those who minimize his work in the podcasting game. He details how he built one of the South’s premier brands with no co-host, major sponsorships, and viral interviews—without dragging in a fanbase from music, sports, or industry connects.

Loon also breaks down his past interviews with Adam22, addresses comments about Academics, explains his business approach, and defends the real cultural impact of his platform. He shares receipts about deals with Revolt, his iconic Lil Baby rollout interview, and key moments with Fred Taylor, Brandon Marshall, Maul, Rory, Rich Homie Quan, Benny the Butcher, and more.

The episode also shifts to raw relationship talk: breaking down a viral cheating clip, emotional fallout, and hard truths about moving on when trust is broken. Loon speaks on emotional manipulation, the difference between accountability and extortion in love, and why men and women struggle to truly reconcile after betrayal.

Packed with real game, personal history, and relationship insights, this solo episode is a blueprint for creators, men, and anyone navigating respect, betrayal, and staying solid in your purpose.

✅ SUGGESTED CHAPTER MARKERS / TIMESTAMPS

• 00:00 – Intro: Centering the episode on relationships and podcasting

• 01:00 – Clearing the air about minimization in the podcast space

• 02:00 – Discussing Adam22, Wack100, and Charleston White’s episode

• 04:00 – Addressing the “Academics” narrative about Loon’s rise

• 07:00 – Receipts on Revolt deal, solo interviews, and platform-building

• 10:00 – Key interviews: Fred Taylor, Brandon Marshall, Maul, Rory

• 12:00 – Cultural relevance and breaking into podcasting solo

• 14:00 – Relationship breakdown: Cheating story goes viral

• 20:00 – Real talk: Emotional manipulation, apology dynamics

• 25:00 – Salvage yard metaphor for broken relationships

• 30:00 – The reality of breakups and moving on

• 35:00 – On being misunderstood in the content space

• 40:00 – Critiquing Adam22’s content style and approach

• 50:00 – Raw reaction to the viral clip, analyzing the wife’s pain

• 1:00:00 – Lessons about love, trust, and knowing when to walk away

• 1:10:00 – Final reflections on respect, purpose, and keeping it real

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