I was at a little dinner party the other night and the conversation turned to fitness for people over 50. All four of us at the table are in the demo and we’re all healthy and active.

My partner and I are in the fitness industry and I quickly realized that we were discussing things on a different level than our friends, more familiar, in shorthand. It reminded me that the messages about fitness over 50 are still unfamiliar to most people. I think about them so much that I forget that not everyone else does so, as well.

It made me wonder if gym owners and others in health and fitness make the same mistake.

And it reminded me of a podcast episode I recorded a while back about the topic, so I decided to re-publish it this week. It was interesting how the topics circled back — providing a good lesson for me as a communicator and for anyone trying to convince people to get fit after 50. Here it is.

Online Resources

Prime Fit Content – Engage the over-50 market