Jack Thursday - How to Host a Successful Podcast (LA 1691)

Transcript:

Steven Jack Butala:

Steve and Jill here.

Jill K DeWit:

Howdy.

Steven Jack Butala:

Welcome to The Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.

Jill K DeWit:

And I'm Jill DeWit, broadcasting from the valley of the sun.

Steven Jack Butala:

Today's Jack Thursday, and I'm going to talk about how to host a successful podcast.

Jill K DeWit:

Is this one?

Steven Jack Butala:

This is one.

Jill K DeWit:

Oh, good.

Steven Jack Butala:

As I mentioned yesterday, we have 100,000 unique downloads a month now on this show, and Jill and I've been doing it since 2015. That's what? 1700 or 1800 episodes.

Jill K DeWit:

Mm-hmm (affirmative).

Steven Jack Butala:

Pretty much daily. Used to be seven days a week, we went to five days a week a lot of years ago. And it turns out it worked. It turns out that people actually like it, so most people.

Jill K DeWit:

Most people. Well, at least 100,000 of you.

Steven Jack Butala:

For several months in a row, we've hit 100,000, so I can safely say it's probably reasonably successful.

Jill K DeWit:

I would concur.

Steven Jack Butala:

Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And don't forget to subscribe on the Land Academy YouTube channel and comment on the shows you like.

Jill K DeWit:

Corley wrote, "If your data has several records where the site address matches the mailing address, but there are not actually any structures or houses showing up on the property in Neighbor Scoop, do you still mail to these owners if they live on an adjacent parcel, and think that they may be interested in selling?"

Steven Jack Butala:

Emphatically yes. Scrubbing the mailers, look, so we talked about this a little bit yesterday, and these are good questions. They're good, reasonably unique questions from people who want to know if they're making a mistake. And this is what Discord's for. So but I'll tell you, this whole business of scrubbing mailers down, here, let's do the math real quick. You do a 2500 unit mailer, it's going to cost you about $1000, maybe a little bit more with data and mail and using offers to owners and all of that. If you scrub out 200 because you're doing things like this, scrubbing out let's say 200 units out of the 2500 unit mailer, you're going to save yourself about $100. But what if the property that you're mailing in the 2500 unit mailer is the one that is that you've going to buy and sell?

Jill K DeWit:

Right.

Steven Jack Butala:

So this whole business of micro scrubbing all these types of things, like duplicate owners. There's four or five of them that always come up, and my answer's always no.

Jill K DeWit:

It's interesting. People assume that this little thing is going to make a difference in their mailer yield. And instead, they might be hurting themselves.

Steven Jack Butala:

That's what's happening, you're hurting yourself.

Jill K DeWit:

That's the thing. Spread a wider net, and just see what comes back is always better. And I can't even tell you how many times where I've bought properties that the people, they're in a money pickle. And it's this exact situation, where they live on the ranch next door, and they're selling the back 40 because they need the money, and they're not using it. It's just sitting there. And they can still enjoy it and look at it anyway, you just don't have to own it. And so you're going to miss that opportunity.

Steven Jack Butala:

I've had many people have come up to me in person and send me notes, whether it's in Career Path or wherever else, and say, "All I did was follow the program exactly what you said to do. What you and Jill said to do, I did it." Every single step, it took all ... I can save you a lot of stress and a lot of concern. Just mechanically like a robot, follow the Land Academy program. In the very beginning,