Jack Thursday - Just Do it then fail and succeed and fail again (LA 1706)

Transcript:

Steven Jack Butala:

Steve and Jill here.

Jill K DeWit:

Hi.

Steven Jack Butala:

Welcome to the Land Academy Show, entertaining, land investment talk. I'm Steven Jack Butala.

Jill K DeWit:

And I'm Jill DeWit, broadcasting from the Valley of The Sun.

Steven Jack Butala:

Today's Jack Thursday, and my show today is called, Just do it, then fail, then succeed, and then fail again.

Jill K DeWit:

I'm just going to let you go.

Steven Jack Butala:

It's my take on the whole Nike slogan, "Just Do It." Well, it's a little bit more complicated than that in land investing. Before we get into it, let's take a question posted by one of our members on the Landinvestors.com online community, it's free, and don't forget to subscribe on the Land Academy YouTube channel, and comment on the show as you like.

Jill K DeWit:

[Aaron 00:00:40] wrote, "If you mailed an area at a price per acre of let's say, 30%." I'm guessing, 30% of-

Steven Jack Butala:

Retail.

Jill K DeWit:

Retail. Okay, got it. "And you get a certain response, then you like the county, and want to do more, and you would even mail the same people at 40, 45% of price per acre. But you remind yourself that sometimes Jill and Steven have said that sometimes they get responses from people two, three, six months later, sometimes longer." That's true. "Are you shooting yourself on the foot by remailing people who might have responded to you in a month or so later? In that case, would it be better to have a set time to wait before remailing maybe, three months?" I know what my answer is-

Steven Jack Butala:

Go ahead.

Jill K DeWit:

... I don't know about your answer.

Steven Jack Butala:

Go ahead.

Jill K DeWit:

Okay. My answer is, you find an area you're doing well, right? You did all the one to five acres, or five to 10 acres, or whatever your mailer was, and instead of hitting those people again, I would do all the 10 to 20, 20 to 40, 40 above. By the time you work through all those, you've given these people more time, and then you may have moved on, and your stuff's still out there. So we are not remailing like you think we're remailing.

Steven Jack Butala:

This is exactly what the show is about, just do it. Here's what... For everybody out there, who's a Land Academy member, and has questions like this, and I'm not picking on Aaron at all, I'm not, it's because this is a good question, and I can tell he is going to do well, very, very well, and it's well thought out. This is not the type of business model where you spend nine months asking 1000 questions, and eventually getting a reasonable, satisfactory number on every tiny, little thing that possibly could happen when you send a mailer out, "30%, 35%, is it 40%? Is it 20%? I don't know. Should I remail it? I don't know." I mean, on and on and on. Real... This is what you need to do. I'm going to cut to the... You know what? This is Jack Thursday. The show is called, just do it, then fail, and then succeed, and fail again. This is why you're listening.

Jill K DeWit:

When you're done, I have a follow-up to Aaron.

Steven Jack Butala:

Go ahead.

Jill K DeWit:

Okay. So my last follow-up to Aaron is, the point of the mailer is uncovering who wants to sell, because you might send them an offer at $30,000, but you end up buying at 35 or 40 anyway, because they come back and counter you, and you say, "You know what? It's worth it, I'll do it." So sometimes that works out. And that's my final, I will be quiet now.

Steven Jack Butala:

At the time of when this airs, I believe Land Academy 3.0 will at some point [inaudible 00:03:26] will be launched [crosstalk 00:03:28].

Jill K DeWit:

[crosstalk 00:03:28] I know, it's coming.

Steven Jack Butala:

Soon.

Jill K DeWit:

Yes.

Steven Jack Butala:

What I want you to do, is watch Land Academy 3.0 as many times as you need to. Jill and I spent a ton of time updating the program.