Jack Thursday - Mailers are Never Finished (LA 1487)

Transcript:

Steven Jack Butala:

Steve and Jill here.

Jill K DeWit:

Hello.

Steven Jack Butala:

Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.

Jill K DeWit:

And I'm Jill DeWit broadcasting from sweet Scottsdale, Arizona.

Steven Jack Butala:

Today, Jill and I talk about how it's Jack Thursday, how mailers are really, truly never finished like art.

Jill K DeWit:

Yes.

Steven Jack Butala:

At this point in my career, there's more art in doing a really good well-priced mailer, one's that's really effective than there is a science or technical talent.

Jill K DeWit:

You think so, really?

Steven Jack Butala:

Yeah. I think when a painter learns to paint, it's all about technical stuff. Or when you learn to play the guitar in the beginning, it's all about getting the techniques down. And further along in their career, it just becomes an art effort.

Jill K DeWit:

I understand.

Steven Jack Butala:

I don't know. Is it that way with your end of the business, you think?

Jill K DeWit:

Mine's all art. It's a little bit of both.

Steven Jack Butala:

Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free.

Jill K DeWit:

And if you're a Land Academy member, please join us on Discord. All right. Doug wrote, "Hi, I'm in the middle of purchasing a parcel in North Carolina. To get an idea of what price I should sell it at, I'd like to talk to a local realtor to get their thoughts on what the parcel might be worth. Especially, is it a zone for agricultural use? How are you approaching realtors with this question, especially if you don't actually plan to work with them to sell the property?"

Jill K DeWit:

Well, first of all, I never let them think that. I let them think that I'm... which I really am. Because what if they really are awesome. I do let them think that I am interviewing them if they want to maybe sell my property and you get to know each other. They might be fantastic. Because I've had some guys that just blew my socks off. I've had some that didn't, but that's the whole point.

Jill K DeWit:

So number one, what you want to do is make sure you have it locked in. I want you to have it a signed purchase agreement. You shouldn't even doing anything without a signed purchase agreement anyway, because as far as I'm concerned, it's not a real deal. Anybody could change their mind at that point. You could speak vaguely enough that it's almost done, preferably you have it in escrow. That's my second thing.

Jill K DeWit:

If I'm that serious about it, I'm talking to brokers and agents trying to get an idea of what to sell it at. I feel pretty good about it and like, "Hey, I'm just closing on this," and then that's all I'll say. "I think I know what I'm going to do with it, but I'm just reaching out. You look like the expert in the area. I'm reaching out to find out what your thoughts are, what you think we could sell this for, and in what timeframe."

Jill K DeWit:

The other thing I also tell agents and brokers is, "Hey, I'm not that guy. I'm not holding out for retail, by the way. So I hope to be your favorite person. I really want this to go within 30 days. So be aggressive. Tell me what you really think."

Steven Jack Butala:

I also think you should explain to the person that you're happily, we'll pay them 10%. But you want to feel like you got all of it. You got the service that you needed, that the buyer's a correct buyer. And that the person really did put a lot of work into it, unlike most residential real estate agents who don't understand what work is.

Jill K DeWit:

You're bashing on them a lot this week. Are you okay? Did you have some run in? Did a real estate agent rear end you, and I don't know about it?

Steven Jack Butala:

You know what happened, why I'm real down on real estate agents? Somebody in a Land Academy Discord group asked, they said, "Look,