Jack Thursday - We are Zip Code Lucky (LA 1666)

Transcript:

Steven Jack Butala:

Steve and Jill here.

Jill K DeWit:

Hello.

Steven Jack Butala:

Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.

Jill K DeWit:

I'm Jill DeWit, broadcasting from The Valley of the Sun.

Steven Jack Butala:

Today's Jack Thursday and I'm going to talk about how we are all, or nearly all of us are very ZIP code lucky. The way that we send out mailers is very ZIP code-based now and there's tons and tons and tons of information that's broken down by the census and all kinds of other organizations that's free out there about what's going on in any given ZIP code. And the way that it's all organized and orchestrated, you can compare it. There's tons of amazing tools online, especially now because 2020 passed, which is every 10 years they do a census so we got real good, fresh data. Well, I'll get into it in a minute here.

Steven Jack Butala:

Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community that It's free. And don't forget to subscribe on The Land Academy YouTube channel and comment on the show as you'd like.

Jill K DeWit:

Dan wrote, "I am comfortable sending mail with a little higher percentage of listings on LandWatch and Land and Farm, like two to five percent, if the days on market are low and/or I know the area very well. There's one county with 13% listings on LandWatch that I killed it in. It's very rural and I know the area very well. My sales prices are low because I bought super low and now I have a few people that email or call every few weeks to see if I have anything else there. I would not mail a county with a high percent of listings if I didn't that special knowledge of the area or the days of market were not ridiculously low. I also try to diversify a bit, meaning I will stick to the red, yellow, green test on three or four mailers. And then I diverge a slight bit on one of four in a niche area. At least this is what my personal comfort level is for the properties that are 10 to 60 acres of rural land that I target."

Jill K DeWit:

I love it. Perfect. I've got nothing.

Steven Jack Butala:

This is crossing over the line into being a professional land investor. When you're starting to do things that make sense to you and you're going off of the exact Land Academy education, the way that we orchestrate all these mailers and all that. And you're going off into your own thing.

Steven Jack Butala:

But I will tell you personally every mailer I do, I do some wacky stuff like this. And I only send in markets that I really know well and I know what's going to happen. So I think this is fantastic and I put this question or statement on Jack Thursday for a reason, because I think it's really-

Jill K DeWit:

Brilliant?

Steven Jack Butala:

Yep.

Jill K DeWit:

You're doing it right.

Steven Jack Butala:

It's approaching brilliance, yep. Today's Jack Thursday and I'm going to talk about how we are all very ZIP code lucky. This is why you're listening.

Jill K DeWit:

I'm going to just sit back and chill here.

Steven Jack Butala:

So during the red, green, yellow test, which can be ZIP code-based or county-based or really any geography that you delineate, but I always use ZIP codes. I think most people do. I look at what's going on from a days on market standpoint, how many properties are listed for sale versus the universe of properties there. We've got all these matrix or measurement spectrums that either make it red or yellow or green. What's not in there and what I've been staring at for years and done nothing about until recently is all the other stuff that's going on.

Steven Jack Butala:

Which led me to even further thinking, "If you spend a lot of time in a really nasty ZIP code and you can find out which ones are nasty because the census data shows it where the incomes are really low and crime is really high.