Jack's Agent Sister Ann Portner Interview (JJ 676)

Transcript:

Jack Butala:                         Jack Butala here. Welcome to the Jack Jill show. Jill is on a short vacation, having fun with her family in Seattle, and I chose to take advantage of a special situation today and interview my little sister [Anne 00:00:16] Porter from northern Michigan, who we've talked about constantly on the show over the last couple years and touted her as a successful real estate agent. I'd like to find out if she really is.

                                                This is entertaining real estate investment talk. I'm Jack Butala with my little sister Anne from sunny southern California, and today we're gonna be talking about being a successful real estate agent.

                                                What does it take, Anne, and welcome.

Anne Porter:                      Hi. Thanks for having me.

Jack Butala:                         What's it take to be a real estate agent, a good one? More importantly, why do so many suck?

Anne Porter:                      Two big questions there.

Jack Butala:                         You don't get to do this twice. I know I'm putting you on the spot.

Anne Porter:                      Communication. That's the key to-

Jack Butala:                         Communication?

Anne Porter:                      Communication.

Jack Butala:                         Give us an example.

Anne Porter:                      Well, people like to hear what's going on. If you got their house listed, you want to know what's going on.

Jack Butala:                         Communication. Answer your phone. That's what we've been saying for years, Jill and I.

Anne Porter:                      That's a huge gig.

Jack Butala:                         Why don't real estate agents answer their phones?

Anne Porter:                      They're afraid. They're afraid of communication.

Jack Butala:                         They're afraid of what.

Anne Porter:                      Of the communication. I'm not doing enough-

Jack Butala:                         So, they think they're not good at it?

Anne Porter:                      Yeah. Maybe that's it. Maybe their confidence is not there. Maybe they're not doing enough.

Jack Butala:                         All right. So, is the system broken? We talk about how the system's just broken all the time.

Anne Porter:                      I think the people that are involved in the system are broken. That's what I think. I think if you're good at what you do, then the system's not broken. It can be used appropriately.

Jack Butala:                         [crosstalk 00:01:51]. Just like anything, you gotta use the tools that you have.

Anne Porter:                      That's right. You use them to the best advantage. We got a boatload of tools out there that can be used.

Jack Butala:                         Like what?

Anne Porter:                      But nobody takes advantage of them.

Jack Butala:                         Oh, this is great stuff. So, like what? What kind of tools do you have that people are under utilizing, you know? Like a cell phone?

Anne Porter:                      Like a cell phone. Used to communication. Texting, email, ways to communicate, ways to show that you're actually doing something, ways to enhance what your value is to a seller or a buyer.

Jack Butala:                         So, what is the value that you bring? I know you're super successful. I think you said earlier in the vacation you're top 5%, right, in the country?

Anne Porter:                      Mm-hmm (affirmative). Mm-hmm (affirmative).

Jack Butala:                         So, what is it? That's [crosstalk 00:02:30].

Anne Porter:                      In Coldwell Banker.

Jack Butala:                         Every listening wants to know, why? What is it about you?