On Start the Week Stephanie Flanders considers the impact of new technology on 'digital natives', a generation who have never known life without facebook and smartphones. Beeban Kidron's new film explores the lives of teenagers and the corporations that influence and manipulate their online lives for profit. The entrepreneur Jamal Edwards started filming his friends rapping when he was just 15, he's used the web to become a multi-million pound CEO. The academic Farida Vis researches the invisible algorithms that pervade the internet. And Adrian Hon attempts to predict the future - both human and technological - using the objects around us.

Producer: Katy Hickman.