In this episode, Eric Malzone sits down with Jay Worthy, CEO of MyZone, to dig into how fitness technology can actually keep people coming back instead of collecting dust in a drawer. With over 25 years in the industry, Jay breaks down MyZone's approach to cutting through the noise of endless health data—think MEPs tracking and community-driven motivation rather than just another stream of numbers nobody understands. They get into the real talk about why most wearables fail (spoiler: it's not the tech, it's the lack of support), how behavioral science drives lasting change, and why MyZone's betting on making fitness tracking simpler with their new MyZone Go product that works with devices people already own. The conversation also explores where AI fits into making sense of all that health data without overwhelming users, plus why companies in this space need to stop competing and start collaborating if anyone's serious about getting more people moving. Jay's philosophy boils down to this: motivation beats information every time, and building genuine community connections is what keeps people engaged long after the initial excitement wears off.

LINKS:

https://www.sportalliance.com/en/perfect-gym/

https://www.withflex.com/

https://egym.com/int