In this episode, Steve Fretzin and JD Gershbein discuss:

• The evolution of LinkedIn and why it is prevalent and important. 
• Being findable on LinkedIn. 
• How LinkedIn supports the practice of law. 
• Building an outcome-directed LinkedIn profile. 

Key Takeaways:

• You need to have an identity in the business universe. LinkedIn allows you to stand out and have a clear identity for others. 
• Your profile page can be one of your greatest assets in business. 
• There are many ways you can get started on LinkedIn that won’t take hours each week but will allow you to get out educational content that is relevant and valuable. 
• If your profile is not set up correctly, it will lead to lost opportunities. Attend to it, do a content audit of your page, and make sure that your unique value is articulated. 

"LinkedIn has arrived at a point where we are reliant on it. We are dependent on it. Not just for information or to keep a sense of connectedness with people, but to really show who we are to peers, to clients, to colleagues, and to those who would refer or introduce us." —  JD Gershbein

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Episode References: 

Book: Think & Grow Rich by Napoleon Hill: https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331

Connect with JD Gershbein:  

Website: https://jdgershbein.com/

LinkedIn: https://www.linkedin.com/in/jdgershbein/

YouTube: https://www.youtube.com/channel/UCPoeIXB2HQ5r0hIjI28mV5g

Twitter: https://twitter.com/jdgershbein

Facebook: https://www.facebook.com/whoisjd

Instagram: https://www.instagram.com/jdgershbein/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.