Medical Spa Insider

Jennifer Orechwa on Building Marketing Systems That Scale Med Spas

Listen Later

This week, AmSpa founder Alex R. Thiersch, JD, speaks with Jennifer Orechwa, founder and CEO of Salt Marketing, a boutique agency helping medical spas and aesthetic practices turn their story into strategy. Orechwa shares why Salt Marketing chose to focus on aesthetics, how StoryBrand became her go-to approach (she’s a certified coach!), and the proven strategies med spas need to build with authenticity. Listen to learn:

  • The five-part framework for a marketing system that attracts, converts and scales;
  • How StoryBrand positions the patient as the hero, and why that matters;
  • Common marketing mistakes med spas make and how to fix them;
  • Affordable resources for small med spa or solo practitioners;
  • AI and how to keep your brand authenticity as you grow.

    • Find more insights at saltmarketing.co and check out the Worth Your Salt podcast.

    --

    Music by Ghost Score

    ...more
    View all episodesView all episodes
    Download on the App Store
    Medical Spa InsiderBy American Med Spa Association - AmSpa
    • 4.2
    • 4.2
    • 4.2
    • 4.2
    • 4.2

    4.2

    57 ratings

    More shows like Medical Spa Insider

    View all
    REAL AF with Andy Frisella by Andy Frisella

    REAL AF with Andy Frisella

    32,886 Listeners

    Spa Marketing Made Easy Podcast by Daniela Woerner: Licensed Aesthetician

    Spa Marketing Made Easy Podcast

    263 Listeners

    The Dr. Hyman Show by Dr. Mark Hyman

    The Dr. Hyman Show

    9,230 Listeners

    The Peter Attia Drive by Peter Attia, MD

    The Peter Attia Drive

    8,018 Listeners

    Inside Aesthetics by Inside Aesthetics

    Inside Aesthetics

    83 Listeners

    True to Form by Audrey Neff

    True to Form

    44 Listeners

    Med Spa CEO by Heather Terveen

    Med Spa CEO

    39 Listeners

    The Fierce Factor with Kaeli Lindholm by Kaeli Lindholm

    The Fierce Factor with Kaeli Lindholm

    134 Listeners

    Medical Millionaire Podcast by Cameron Hemphill

    Medical Millionaire Podcast

    43 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,577 Listeners

    The Dr. Gabrielle Lyon Show by Dr. Gabrielle Lyon

    The Dr. Gabrielle Lyon Show

    1,288 Listeners

    Med Spa Success Strategies by Ricky Shockley

    Med Spa Success Strategies

    16 Listeners

    Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech by Nextech

    Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

    11 Listeners

    Aesthetic Pulse by Smith and Crawford Company

    Aesthetic Pulse

    12 Listeners

    Operation Med Spa by Alpha Aesthetics Partners

    Operation Med Spa

    6 Listeners