Jennifer Sanford is a Marketing Executive and Founder of Sanford Marketing Group. with 14 years of experience in sales and marketing leadership. Having spent a significant part of her career at Dominion Dealer Solutions, she played a pivotal role in building the brand into a powerhouse within the automotive space. With a passion for effective B2B marketing, Jennifer now leads Sanford Marketing Group, guiding companies in achieving results-oriented marketing experiences.

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What we discuss in this episode:

Vendor-Dealer Relationships:

Unpacking the critical aspects of establishing effective partnerships, emphasizing communication and ongoing support.

Checklist for Successful Implementations:

Jennifer shares valuable insights on questions dealers should ask during the contracting process, ensuring a smooth implementation.

Long-Term Dealer Expectations:

Crafting effective communication strategies and maintaining a healthy partnership, including dealer responsibilities and vendor commitments.

Maximizing ROI:

Jennifer provides a comprehensive approach to evaluating ROI, focusing on time, money, and stress reduction.

Don't miss this riveting episode where Jennifer Sanford shares her wealth of experience, helping us decipher the intricacies of dealer-vendor partnerships.

For more information and to connect with Jennifer Sanford, visit Sanford Marketing Group or reach out to Jennifer at [email protected] | 757-537-7004.

Listen to the episode featuring Jennifer Sanford for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

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Thanks, Jennifer Sanford

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