Jessica Zweig is the CEO and founder of the SimplyBe. Agency, a personal branding company that helps millions of people worldwide. She's been named a personal branding expert by Forbes magazine, a top digital marketer to watch by Inc. magazine, and she's the 2018 recipient of the International Gold Stevie Award for Female Entrepreneur of the Year. With Sounds True, Jessica Zweig has published the book, Be: A No-Bullshit Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself. In this podcast, Jessica Zweig speaks with Tami Simon about her soul-level approach to effective personal branding, including how cultivating your brand relates to your spirituality, dispelling the myths about personal branding, discovering your "why," authenticity as a daily practice and a journey, infusing your humanity into your messaging, and more.